Ocean Spray Revamps Summer Snacking with New Flavor Innovations and On-the-Go Options
As summer approaches, the quest for new and exciting snack options begins. Ocean Spray Cranberries, Inc. is taking this challenge head-on with a delightful transformation of their beloved Craisins® Dried Cranberries. Starting this May, the cranberry cooperative is rolling out a variety of innovative flavors and formats that promise to elevate summer snacking to a whole new level.
One of the standout products this season is the limited-edition Fireworks Cranberry Mix. Designed as a tribute to the celebration of America’s 250th anniversary, this vibrant mixture combines the sweet and tart essence of red Craisins with festive clusters of white and blue popping candy. The result is not just a snack but a multi-sensory experience, crackling with every bite. This product will be available in a generous 20 oz size at Sam’s Club, ensuring that summer gatherings are filled with both fun and flavor.
In addition to this festive mix, Ocean Spray is expanding its single-serve options just in time for kids heading back to school and families on the go. The new Strawberry and Raspberry Lemonade flavored Craisins come in perfectly portable 1 oz pouches, making them an ideal snack for lunchboxes, road trips, or even just as an everyday treat to keep at your desk. These convenient 5-pack cartons will hit stores like Walmart and Amazon starting June, allowing snacking flexibility wherever you are.
Another exciting flavor making its debut is the Sour Watermelon flavored Craisins, which offers a unique sweet and tangy combination. Perfectly suited for snack attacks, these 6 oz resealable pouches will be available on Walmart.com and in stores by June. This new flavor joins the already popular Sour Blueberry Lemon, completing the exciting lineup of sour options that tantalize taste buds and keep snacking interesting.
Kelvin Vuong, Head of USA Foods and Snacking at Ocean Spray, spoke enthusiastically about these new offerings, stating, “Snacking today is all about flavor, convenience, and a little bit of fun, and that's exactly where we're taking Craisins. We're building on what people already love about the sweet and tart cranberry taste and pushing it into more craveable, unexpected places.” He continued to highlight the company’s commitment to innovation within the snack aisle, emphasizing that these new formats are designed to meet the demands of modern snacking.
With these fresh additions, Ocean Spray aims to redefine the perception of Craisins from a simple topping or mix-in to a standout snack option in its own right. As people increasingly seek convenience and flavorful choices for snacking, Craisins are poised to be the go-to option that brighten up any occasion.
For those eager to explore these new flavors and find out more, Ocean Spray invites consumers to visit their website or follow their social media profiles on Instagram, TikTok, and Facebook. Embracing the spirit of summer, these revamped Craisins are set to become a staple for everyone looking to enjoy a bold burst of flavor in their snacking routine.
About Ocean Spray: Founded in 1930 by three innovative farmers united by their passion for cranberries, Ocean Spray has evolved into a successful global cooperative. With around 700 family farmers in the U.S., Canada, and Chile, Ocean Spray remains committed to promoting the family farming ethos while delivering delicious and nutritious products around the world. The cooperative’s vision transcends generations, aiming to share the health benefits and unique taste of cranberries far beyond just the pantry. Their motto, “Born Tart. Raised Bold®,” reflects their dedication to creativity and quality in every product they offer.
One of the standout products this season is the limited-edition Fireworks Cranberry Mix. Designed as a tribute to the celebration of America’s 250th anniversary, this vibrant mixture combines the sweet and tart essence of red Craisins with festive clusters of white and blue popping candy. The result is not just a snack but a multi-sensory experience, crackling with every bite. This product will be available in a generous 20 oz size at Sam’s Club, ensuring that summer gatherings are filled with both fun and flavor.
In addition to this festive mix, Ocean Spray is expanding its single-serve options just in time for kids heading back to school and families on the go. The new Strawberry and Raspberry Lemonade flavored Craisins come in perfectly portable 1 oz pouches, making them an ideal snack for lunchboxes, road trips, or even just as an everyday treat to keep at your desk. These convenient 5-pack cartons will hit stores like Walmart and Amazon starting June, allowing snacking flexibility wherever you are.
Another exciting flavor making its debut is the Sour Watermelon flavored Craisins, which offers a unique sweet and tangy combination. Perfectly suited for snack attacks, these 6 oz resealable pouches will be available on Walmart.com and in stores by June. This new flavor joins the already popular Sour Blueberry Lemon, completing the exciting lineup of sour options that tantalize taste buds and keep snacking interesting.
Kelvin Vuong, Head of USA Foods and Snacking at Ocean Spray, spoke enthusiastically about these new offerings, stating, “Snacking today is all about flavor, convenience, and a little bit of fun, and that's exactly where we're taking Craisins. We're building on what people already love about the sweet and tart cranberry taste and pushing it into more craveable, unexpected places.” He continued to highlight the company’s commitment to innovation within the snack aisle, emphasizing that these new formats are designed to meet the demands of modern snacking.
With these fresh additions, Ocean Spray aims to redefine the perception of Craisins from a simple topping or mix-in to a standout snack option in its own right. As people increasingly seek convenience and flavorful choices for snacking, Craisins are poised to be the go-to option that brighten up any occasion.
For those eager to explore these new flavors and find out more, Ocean Spray invites consumers to visit their website or follow their social media profiles on Instagram, TikTok, and Facebook. Embracing the spirit of summer, these revamped Craisins are set to become a staple for everyone looking to enjoy a bold burst of flavor in their snacking routine.
About Ocean Spray: Founded in 1930 by three innovative farmers united by their passion for cranberries, Ocean Spray has evolved into a successful global cooperative. With around 700 family farmers in the U.S., Canada, and Chile, Ocean Spray remains committed to promoting the family farming ethos while delivering delicious and nutritious products around the world. The cooperative’s vision transcends generations, aiming to share the health benefits and unique taste of cranberries far beyond just the pantry. Their motto, “Born Tart. Raised Bold®,” reflects their dedication to creativity and quality in every product they offer.
Topics Consumer Products & Retail）
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