JOYSOUND Unveils New Commercial Featuring Yuki Yamada
On April 24, 2025, JOYSOUND is set to release its latest commercial titled "JOYしてこうぜ!-全員初めまして!?-" (Let's Have Fun! - Nice to Meet You All!?-) featuring popular actor Yuki Yamada, representing the company's brand of quality karaoke services. The commercial will be showcased on a special webpage.
A Legacy of Karaoke
JOYSOUND is known as a leader in the karaoke industry, boasting an impressive library of over 400,000 songs, enabling users to choose from a wide variety of tracks. The latest machine, JOYSOUND X1, elevates the karaoke experience with its unique sound system called "X-LebenⅡ," which recreates concert-level acoustic performances from world-renowned musicians.
In addition to its superior sound quality, the JOYSOUND X1 incorporates advanced digital condenser microphones, ensuring that singers can deliver their best performances with crystal-clear audio. This multimedia technology aims to transform the way people enjoy karaoke.
The Heartwarming Appeal of the New CM
The new CM is set amidst the vibrant atmosphere of a karaoke bar where Yuki Yamada portrays a socially awkward male who reunites with his old friends. As he eagerly sings ORANGE RANGE's hit song "La La Parade," he breaks the ice with strangers, showcasing the magic of karaoke to forge new connections.
In the commercial, the tagline "JOYしてこうぜ!" emphasizes that karaoke isn't merely about singing and drinking. JOYSOUND promotes an experience where people can connect with friends and even new acquaintances through shared musical enjoyment, highlighting the importance of music in bridging the gaps between individuals.
During filming, Yamada expressed how much he identified with his role, humorously claiming, "This is just like me!" This connection to the script spurred genuine enthusiasm throughout the shoot, as Yamada reminisced about personal experiences when karaoke brought him together with others. In interviews, he also shared insights into his favorite songs and his desire to try new challenges in his music journey.
Capturing the Essence of JOYSOUND
The CM will air in both 15 and 30-second formats and will be available for viewing via special links that have been provided. Yamada's vibrant performance and natural charm are complemented by the engaging storyline, leaving audiences with the relatable message that karaoke can truly create lasting bonds.
The visual posters promoting JOYSOUND's unique features will also be displayed in the karaoke venues, emphasizing the company's commitment to high-quality music experiences.
Yuki Yamada: A Rising Star
Yuki Yamada has established himself as a versatile actor under Watanabe Entertainment, debuting in 2011 and gaining recognition through various roles in films and television dramas. With significant accolades to his name, including a recent award at the 47th Japan Academy Prize for his performance, Yamada has captured hearts in Japan and beyond.
As JOYSOUND embarks on this exciting journey through its new CM, it remains dedicated to offering innovative and enjoyable karaoke experiences. The release of this commercial signifies more than just marketing; it embodies the joy of singing and connecting with others, fulfilling the brand's mission to redefine entertainment.
To learn more about the exciting features of JOYSOUND, you can visit their official website at
JOYSOUND. Join Yuki Yamada in experiencing a world where karaoke transcends boundaries, and let’s celebrate together!