FAMEL Unveils Its First Electric Motorcycle at EICMA 2025

FAMEL’s Grand Return to Europe at EICMA 2025

The legendary Portuguese motorcycle brand, FAMEL, is making a highly anticipated return to the European market, announcing its debut at EICMA 2025, scheduled from November 6 to 9. This event serves as a significant milestone for FAMEL, as the company aims to reestablish its presence and introduce innovative products that reflect contemporary mobility trends.

Founded in 1949, FAMEL quickly became one of Portugal's most recognizable motorcycle brands, celebrated for its stylish designs and engineering prowess. Over the decades, FAMEL motorcycles became synonymous with freedom and individuality, embedding themselves in the cultural fabric of the country. The phrase “F***, this motorcycle is beautiful” became a popular expression among fans of the brand, illustrating its impact on Portuguese culture.

In the 1990s, FAMEL was a pioneer in the electric mobility sector with the launch of the FAMEL Electron, showcasing its commitment to innovation long before the current electric vehicle (EV) revolution. With the world’s shift towards sustainable transportation, FAMEL has embraced the electric mobility wave once again, positioning itself at the forefront of this transformation.

During this year's EICMA, FAMEL will reveal its first fully electric motorcycle, the E-XF. This model is not just a nod to FAMEL's storied past; it merges heritage with modern technology. The E-XF draws inspiration from classic café racer aesthetics while incorporating advanced electric engineering. It boasts a powerful 5.5 kW motor that delivers impressive performance, enabling riders to enjoy up to 120 km on a single charge. With a starting price of approximately €7,000, the E-XF offers an accessible entry point into the European electric motorcycle market. The first 100 units are set for delivery in early 2026, marking a hopeful beginning for FAMEL’s renewed adventure in the two-wheeled segment.

Additionally, FAMEL will showcase a new electric scooter concept designed for urban mobility, targeting both B2C and B2B sectors. This initiative highlights the brand's commitment to revolutionizing transportation in bustling urban centers, as this scooter aims to cater to one of the fastest-growing segments of electric mobility.

FAMEL's CEO, Joel Sousa, expressed the company's vision succinctly: “FAMEL stands for emotion and technology. We are building a brand synonymous with European innovation and the spirit of modern mobility.” The debut at EICMA will also serve as a platform for FAMEL to connect with strategic partners and dealers who share the vision of a future where mobility is electric and human-centered.

FAMEL's presence at EICMA represents not only a rebirth of a cherished name but also an ambition to lead in the realm of innovative automotive solutions. The brand is supported by the NOVUS Fund, managed by Magnify Capital Partners, in collaboration with the Banco Português de Fomento, underlining its strategy to integrate AI, green economy principles, and innovation into growth strategies.

In conclusion, FAMEL is not merely introducing new products but is reviving a legacy with modern sensibilities. The blend of regional heritage with cutting-edge technology exemplifies the potential of electric mobility in Europe and sets FAMEL on a forward trajectory that aligns with both sustainable practices and consumer desires. As the motorcycle community eagerly awaits FAMEL's next moves, there’s no doubt that this brand will continue to inspire future generations of riders across the continent.

For further updates and information, visit FAMEL's official website.