AVATR Unveils Its 'Modern Luxury' Concept at the Munich Auto Show 2025

AVATR Shines with 'Modern Luxury' at the 2025 Munich Auto Show



AVATR made a remarkable impact at the 2025 Munich Auto Show (IAA) by unveiling several emblematic models and inaugurating its space at the iconic Königsplatz. The event featured an innovative immersive dual-stage experience, combining both indoor and outdoor elements. This setup allowed the international audience to connect more interactively with AVATR's concept of 'Modern Luxury'.

One of the event's highlights was the AVATR VISION XPECTRA, the world's first concept vehicle equipped with Emotive Intelligent (EI) vision technology, designed by renowned director Nader Faghihzadeh. This vehicle captivated European visitors and showcased AVATR's commitment to cutting-edge technology and design.

Additionally, AVATR presented a variety of other standout models, including the limited edition AVATR 012, created in collaboration with Kim Jones, the luxurious AVATR 11 Royal Edition, the urban luxury SUV AVATR 07, and the sleek AVATR 06 sports sedan. Each model displayed AVATR’s latest innovations in original design and smart technology, emphasizing the brand's forward-thinking approach to luxury automobiles.

The AVATR 07, presented as an urban luxury SUV, offers a sophisticated blend of comfort and spaciousness wrapped in an elegant design. It has garnered attention by winning the iF Design Award 2025 in Germany and the IDA International Design Gold Award in the USA, attracting significant visitor interest. The AVATR 06, a luxury sports sedan, impressed attendees with its aerodynamic profile and sculpted lines, which made it one of the major highlights of the exhibition. The AVATR 11 Royal Edition, with its exquisite combination of obsidian black and noble gray with a glossy finish inspired by the grandeur of the Royal Opera, stood out for its luxury and elegance.

Moreover, the limited edition AVATR 012, designed in collaboration with Kim Jones and Nader Faghihzadeh, drew admiration from attendees for its sculptural silver silhouette and architecture-inspired interior design.

With its innovative range of luxury vehicles, AVATR has gained the trust of nearly 190,000 customers globally and has received positive feedback in markets such as Thailand, the United Arab Emirates, and Singapore. Looking ahead to 2025, the company plans to expand its operations to over 50 countries and regions, establishing a network of more than 160 retail outlets. As a key player in the sector of intelligent luxury electric vehicles, AVATR is advancing with a global vision, aiming to become a leading brand in the smart luxury electric vehicle segment.

AVATR at Munich Auto Show

AVATR Models

Topics Auto & Transportation)

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