Webinar Overview
Join us for an engaging session titled "Full of Behind-the-Scenes Stories! Surviving in the Generative AI Era: Insights from Award-Winning Owned Media Operators on Future Content Strategies" at the upcoming
Web担当者Forum Meeting 2025. Scheduled for
November 6-7, 2025, this event, hosted by Impress Corporation, will take place at the
Akasaka Intercity Conference Center.
Background and Purpose
The rise of generative AI has dramatically transformed the landscape of content creation, demanding innovative strategies from companies operating owned media. This session will feature insights from two accomplished media operators, including
sorano me, which runs the award-winning
“Sora-Batake”, and
Shakaika, known for its impactful media “Shakaika!” Together, they will discuss the evolution of owned media in the generative AI era and practical content strategies that can be applied in real-world scenarios.
Session Details
Title:
"Full of Behind-the-Scenes Stories! Surviving in the Generative AI Era: Insights from Award-Winning Owned Media Operators on Future Content Strategies"
Date & Time:
November 6-7, 2025, 10:30 AM - 5:15 PM
Venue:
Akasaka Intercity Conference Center
Format:
Panel Discussion
Key Topics:
- - The New Form of Owned Media Required in the Generative AI Era
- - Innovative Content Strategies Beyond Conventional Techniques
- - Raw Sharing of Operational Know-how Gained from Practice
- - Methods to Create True Value Beyond Page Views and Search Rankings
Speakers
Content Marketing Academy: Kenta Murakami
- - Producer of the CONTENT MARKETING DAY
Sorano me: Tomoya Nakamura
- - Editor-in-Chief of "Sora-Batake"
- - The media focuses on space business and has been recognized with the Content Marketing Grand Prix 2024 award.
Shakaika: Hiroshi Kato
- - Editor-in-Chief of "Shakaika!"
- - This media prioritizes solving social issues and has also won the Content Marketing Grand Prix 2024 award.
Both speakers are set to participate at the
Content Marketing Day 2025 running from
November 4-17, 2025.
Target Audience and Expected Outcomes
Target Audience:
- - Media operators and content creators
- - Marketing support agency staff
- - Writers and editors
- - Brand communication professionals
- - Businesses considering leveraging owned media
Benefits of Participation:
- - Learn secrets to exceptional content production and dissemination in the generative AI era
- - Hear firsthand experiences from the field of content operation
- - Discover methods to utilize content for business growth and brand building
- - Understand new metrics to evaluate media value beyond traditional metrics.
About the Companies
Nihon SP Center (Content Marketing Academy)
- - Location: Tokyo, Shibuya City
- - CEO: Kazuo Watanabe
- - Services: Total marketing planning including marketing research and promotional strategies
- - Website: nspc.co.jp
Sorano me
- - Location: Tokyo, Shinjuku Ward
- - CEO: Ayano Kido
- - Services: Consulting related to the space business and media operation for “Sora-Batake”.
- - Website: soranome.com
Shakaika
- - Location: Tokyo, Chiyoda City
- - CEO: Hiroshi Kato
- - Services: Operation of “Shakaika!”, a web media focused on manufacturing and digital marketing support.
- - Website: shakaika.jp