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Loyalty Marketing Receives Kurumin Certification for Child-Rearing Support

Loyalty Marketing Co., Ltd., known for its Ponta point service, has recently proudly announced the acquisition of the Kurumin Certification as a company that supports parenting. Officially granted on October 8, 2025, this prestigious recognition comes from the Minister of Health, Labour and Welfare and underscores the company's commitment to fostering an environment that balances work and parenting.

Understanding the Kurumin Certification

The Kurumin Certification is a valuable designation awarded to companies that meet specific criteria outlined in the Next Generation育成Supporting Laws. These criteria include the formulation of a general business action plan to support the balance between work and childcare, along with successfully achieving the goals set within that action plan.

Loyalty Marketing first developed its action plan in January 2021 and has diligently updated it intermittently while focusing on creating an environment conducive to employees balancing their work responsibilities alongside raising children. This continuous effort has led to the establishment of various flexible working options, including telework and remote working arrangements.

Commitment to Employee Support

In addition to flexible work options, Loyalty Marketing actively promotes a culture of collaboration among its employees. They hold regular gatherings, known as “Papa Mama Meetings,” where employees with children can come together to exchange parenting advice, share experiences, and foster community networking. This initiative encourages information sharing and support among employees navigating similar challenges in balancing work and family life.

Loyalty Marketing’s dedication to these programs reflects its larger goal of nurturing a corporate culture where every employee can thrive. By emphasizing a supportive environment, the company aims to empower each team member to unleash their full potential, ultimately contributing to the creation of a sustainable society.

The path to attain the Kurumin Certification signifies more than just meeting the required standards for the designation; it represents an ideological commitment to long-term sustainability and support for employees in their dual roles as workers and parents. As society continues to evolve, Loyalty Marketing remains at the forefront of initiatives that encourage the workforce of the future.

Looking Ahead

As Loyalty Marketing looks to the future, the company plans to continue its efforts in maintaining and improving its family-oriented work environment. The recognition from the Kurumin Certification not only strengthens their branding but also sets an inspiring standard for other businesses aiming to implement similar family-friendly practices. By championing the balance between work and parenting, they are paving the way for a more inclusive corporate culture.

With the Kurumin Certification now part of its corporate identity, Loyalty Marketing stands as a beacon for how companies can effectively support their employees’ personal and professional lives, highlighting the importance of parenting support in the modern workforce.

For detailed insights into the company's initiatives, you can visit their Sustainability and Recruitment pages.