#United States #Los Angeles #App Science #Sabio #Pollie Awards

Sabio's Breakthrough in Ad Technology

In an impressive showcase of innovation, Sabio Holdings, an ad-tech firm based in Los Angeles, has clinched the 2024 Pollie Award for Best Ad Technology Innovation. This recognition from the American Association of Political Consultants (AAPC) underscores Sabio's exceptional contributions to the political advertising landscape, particularly in reaching Spanish-speaking audiences through streaming platforms.

The Pollie Awards are known as the 'Oscars of political advertising,' celebrating outstanding work in political communication. Sabio's accolade was announced on May 19, 2025, at the Pollie Awards and Conference held in Colorado Springs, Colorado, where industry leaders gathered to celebrate exceptional achievements. Aziz Rahimtoola, CEO and Co-founder of Sabio, expressed pride in receiving this honor, stating, "This award validates the power of Sabio's platform and its exclusive App Science™ data sets in helping effectively reach voters on ad-supported streaming."

Engaging the Underrepresented

Sabio's award-winning strategy revolved around its proprietary household graph technology, which enables targeted outreach to underrepresented demographics in U.S. politics. Specifically, the 2024 political season marked a significant shift with an emphasis on engaging Spanish-dominant adult audiences, often overlooked in traditional advertising campaigns. By leveraging its household graph, which encompasses approximately 80 million households—representing a staggering 70% of U.S. streaming households—Sabio effectively connected with these voters.

Josh Melick, SVP of Product and Data at App Science™, emphasized the strategic advantage the household graph offers. He noted, "At the core of this campaign was our household graph, which powers precise, privacy-compliant audience targeting across screens and platforms." This capability allowed Sabio to layer behavioral insights from App Science™, unlocking nuanced audience segments and delivering tailored messages that resonated with Spanish-speaking voters.

A New Era in Political Advertising

The success of Sabio's approach speaks to a broader trend in political advertising: the necessity of inclusivity and representation. As demographics shift in the United States, advertising strategies must evolve to ensure that all voices are heard. Sabio's innovative solutions not only elevate voter engagement but also enhance the overall integrity of political messaging.

Besides focusing on technology, Sabio's commitment includes building a rich narrative that connects with voters on a personal level. This year’s award is a testament to how technology can and should serve a constructive purpose in the political realm, promoting messages that reflect the diversity and aspirations of the electorate.

Looking Ahead

As the landscape of political communication continues to change, companies like Sabio are at the forefront of channeling technology to foster more inclusive campaigning. With advancements in data analytics and audience engagement tools, the future looks bright for both advertisers and voters who seek authentic connections during campaigns. The Pollie Award is not just an acknowledgment of past achievements but a harbinger of more innovation to come in the world of political advertising.

For more on Sabio's technologies and their impact on the ad-tech industry, visit sabio.inc.

Through their cutting-edge solutions, Sabio Holdings aims not only to dominate the ad-supported streaming market but also to set a benchmark for ethical and inclusive advertising practices that resonate with all segments of society. This award is just the beginning for a future full of opportunities and challenges that lie ahead in the evolving intersection of technology and public engagement in the political landscape.