Hisense Celebrates FIFA Club World Cup Partnership Signifying a New Era in Global Sports Engagement

Hisense Marks a New Chapter in Sports Collaboration

On June 16, 2025, Hisense, a globally recognized brand in consumer electronics and appliances, proudly announced its official partnership with the FIFA Club World Cup™. This collaboration signifies a significant enhancement of their commitment to global sports initiatives. Every match for Hisense isn't just a contest; it presents an opportunity to inspire audiences, forge connections, and lead through innovative technology.

A Legacy of Partnerships

Hisense's history as an official sponsor extends back to the FIFA World Cup™ in both 2018 and 2022, along with its role as an official partner for several UEFA EURO tournaments including 2016, 2020, and 2024. The company has successfully amplified its brand presence through strategic alliances with prestigious entities such as Paris Saint-Germain (PSG), the NBA in North America, the National Rugby League (NRL) in Australia, Real Madrid across the Middle East, Africa, and Spain, as well as NASCAR in the United States and Red Bull Racing in Formula 1. These partnerships span various high-profile sectors, reinforcing Hisense's stature as a prominent player in the sports domain.

Redefining Home Viewing Experiences

For fans enjoying games from home, Hisense is revolutionizing the match-day experience. According to Omdia, the brand has led the global market for televisions of 100 inches and more, commanding an impressive 56.7% market share in 2023, 2024, and the first quarter of 2025. With ultra-large screens, Hisense re-creates the electrifying atmosphere of stadiums, bringing every pass, goal, and celebration to life with stunning clarity. Fans can feel the action as if they were right there on the field, enhancing the overall experience of viewing live sports.

Commitment to Innovation and Unity

Looking ahead, Hisense is dedicated to its brand mission of enriching lives through innovative technology. By solidifying its presence across various sports and entertainment platforms, Hisense aims to create unforgettable moments that bring fans closer together, no matter where they are. Through continuous innovation in display and audio technologies, the brand aspires to ignite passion, foster unity, and empower every viewer to truly "own the moment."

Hisense’s powerful blend of sports partnerships and display innovations enables fans to experience the thrill of competition, connecting them to the excitement of the sport anywhere in the world.

About Hisense

Founded in 1969, Hisense is a leading global brand in home appliances and consumer electronics, present in over 160 countries. The company specializes in delivering high-quality multimedia products, appliances, and smart computing solutions. Hisense ranks second globally in total TV shipments from 2022 to 2024 and holds the top position in the 100 inches and larger TV segment from 2023 to the first quarter of 2025. As the premier official partner of the FIFA Club World Cup 2025™, Hisense remains dedicated to establishing global sports partnerships that resonate with audiences worldwide.