BRP's Fourth Annual Yellow Day Raises Over $300,000 for Anti-Bullying Initiatives

BRP's Impactful Yellow Day Celebrates Solidarity Against Bullying

On November 20, 2025, BRP Inc., a leader in powersports, marked its fourth Yellow Day, an initiative aimed at combating bullying. The event has become a significant platform for raising awareness and fostering a sense of community among employees and partners alike. This year, BRP made headlines by donating over CAD $300,000 to various organizations dedicated to ending bullying.

A Day to Stand Together

Yellow Day emphasizes the importance of unity against intimidation and harassment. BRP encouraged its global community, including over 6,000 employees, dealers, and partners, to don yellow attire and advocate for change. Participants shared photos across social media platforms, amplifying the message with the hashtag #RideOutIntimidation. Their collective efforts highlighted the real impact and power of community in driving social change.

"Yellow Day serves as a powerful reminder that, united, we can transform hope into action. It takes bravery to create a world free from intimidation, and we are here to lead that journey," expressed Elise Auvachez Millot, Vice-President of Public Affairs at BRP. The heartfelt message resonated strongly across the globe, showcasing that even seemingly small actions can lead to significant change.

Generous Donations to Anti-Bullying Organizations

The donations raised on Yellow Day were allocated to various organizations worldwide, which have dedicated programs to tackle bullying. Initiatives supported included Abrace in Brazil, Fondation Tel-Jeunes in Canada, Fundación Saloma in Mexico, Project Rockit in Australia, Tyttöjen Talo in Finland, and many more. Each organization focuses on unique strategies to promote respect and safe environments for everyone.

In a remarkable demonstration of commitment, BRP also partnered with five ambassadors, each collaborating with charities of their choice for a special Instagram Reel. This initiative led to a further CAD $27,000 being donated to each of these causes, showcasing BRP’s financial commitment and increasing engagement with anti-bullying messages.

Australia’s Vibrant Show of Support

In a unique collaboration with Bully Zero, Australia's leading organization focusing on bullying prevention, prominent landmarks across Australia were lit up in yellow leading to Yellow Day. From the iconic Melbourne Town Hall to the Story Bridge, these illuminated sites served as a beacon of hope and solidarity, inspiring people to engage in conversations about bullying and its ramifications.

A Long-Term Commitment to Change

BRP’s dedication to the fight against bullying extends beyond Yellow Day. Since 2022, the company has invested over CAD $10 million through its Ride Out Intimidation program, demonstrating a long-term commitment to creating safer communities. The company's initiatives are not just about today but are about forging a sustainable path towards inclusivity and respect.

Conclusion

As BRP continues to push forward, the legacy of Yellow Day stands as a testament to the power of collective action against bullying. The company's efforts not only provide financial resources but also foster a culture of awareness and acceptance. With each initiative, BRP reaffirms its position as a leader in not just the powersports industry, but also in corporate social responsibility, paving the way for a brighter, more inclusive future for all.

Through events like Yellow Day, BRP not only proves that they stand against bullying, but they also inspire others to do the same, transforming communities worldwide, one initiative at a time.