Bel Brands USA Donates One Million Snacks to Families Across America

Bel Brands USA Donates One Million Snacks to Families in Need Across the U.S.

On November 5, 2025, Bel U.S., renowned for its beloved brands such as Babybel®, GoGo squeeZ®, and The Laughing Cow®, made a significant announcement regarding its commitment to social responsibility. The company has pledged the donation of one million snacks to families facing food insecurity across the United States, focusing on communities where it operates.

With a mixture of its popular products including GoGo squeeZ® low fat yogurt and The Laughing Cow® Spreadable Cheese Wedges, the distribution of these snacks will begin on November 12. This initiative is particularly timely given the uncertainty surrounding SNAP benefits funding, providing much-needed nourishment to those who may struggle to access balanced diets.

The snacks will be distributed through various food banks and non-profit partners, including City Harvest and Children's Aid in New York, Midwest Food Bank in Illinois, and The Idaho Food Bank, among others. According to Paloma Lopez, Chief Sustainability and Communications Officer at Bel U.S., the goal of this initiative extends beyond simply providing snacks; it is about fostering joy and supporting families in need during the challenging holiday season.

Lopez stated, “We know that eight in ten Americans already aren't getting enough fruit, vegetables, and dairy in their diets. This was exacerbated by tightening food budgets as we head into the holidays. As a mission-driven and family-owned company, we believe our influence stretches beyond just our products. This donation seeks to ensure families in our local communities have access to nourishing snacks that support balanced diets and bring joy.”

Bel U.S. has a long-standing history of community engagement and responsible business practices. The company recognizes that good food is more than just sustenance; it is integral to building strong, vibrant communities. By collaborating directly with local food banks and non-profits, Bel U.S. emphasizes its commitment to social impact and the belief that purposeful businesses can instigate positive change in families and the communities where they operate.

In addition to the immediate benefits of the food donation, Bel U.S. aims to contribute to more resilient food systems overall. This initiative is part of the company's broader Purpose*Full Snacking mission, which seeks to deliver nourishing solutions while championing joy and sustainability. With 160 years of heritage, Bel U.S. continues to innovate and impact communities positively through its delicious portion-sized snacks.

Families within the communities served can expect to find these products at local food banks as part of this nourishing initiative. Some of the notable partnerships include:

- New York, NY: City Harvest and Children's Aid
- Peoria, IL: Midwest Food Bank
- Nampa, ID: The Idaho Foodbank
- Little Chute, WI: Feeding America
- Traverse City, MI: Food Rescue
- Brookings, SD: Feeding Brookings

Bel U.S.’s contribution underscores not only its commitment to social responsibility but also highlights an inspiring example of how corporate entities can play a crucial role in addressing pressing social issues like food insecurity. As the company continues to grow and evolve, initiatives like this remind us of the impact that conscious corporate actions can have on improving the lives of many.

For more information about Bel U.S. and their ongoing initiatives, visit belbrandsusa.com.