Matsuya Celebrates 60 Years with Special Beef Yakiniku Campaign

Matsuya Foods Launches 'Beef Yakiniku Increased Portions Fair' for 60th Anniversary

Matsuya Foods, headquartered in Musashino, Tokyo, is excited to announce the 'Beef Yakiniku Increased Portions Fair', a special event celebrating its 60th anniversary. From February 10th to February 17th, 2026, customers can indulge in an exclusive selection of bulging beef dishes available at participating Matsuya restaurants across Japan. This campaign marks the third phase of their anniversary celebrations.

The spotlight of the fair is on the delectable beef kalbi (short ribs), featuring enhanced portion sizes for select menu items. Guests can enjoy the juicy and tender meat which has been meticulously selected from the top two grades of beef. The highlighted items are the Beef Yakiniku Set Meal (1.3 times the usual meat portion), Pork Bulgogi Set Meal (1.5 times), and the Kim Kalbi Bowl (up to 1.5 times the meat). These offer great value for meat lovers who want to savor the robust flavors of Matsuya's premium beef.

Food enthusiasts can also take advantage of a fantastic deal with takeaway orders during this promotional week! Customers choosing to take their meals home can purchase a hearty Pork Miso Soup for just 100 yen, a significant discount of 140 yen off the regular price! This special pairing of an abundance of beef and rich soup ensures a warm and fulfilling meal, perfect for those busy days when dining in is a challenge. With this offering, every bite brings satisfaction, allowing customers to feel accomplished at the end of a long day.

Matsuya aims to remain a recognizable and reliable dining option as it moves forward into new decades of service. The company is committed to providing nourishing and comforting meals that fit seamlessly into the daily lives of its customers.

In preparation for the Beef Yakiniku Increased Portions Fair, here's what you need to know:

Featured Dishes:

1. Beef Yakiniku Set Meal
2. Pork Bulgogi Set Meal
3. Kim Kalbi Bowl

All of the above meals include options such as double servings, various sets, and individual item orders.
Takeout options are available; for takeout orders, please note that miso soup incurs an additional charge.
Rice sizes of large and extra-large are available for free in set meals.
Only customers ordering takeout can access the Pork Miso Soup at 100 yen.
* Shareholder benefits can also be applied to the aforementioned dishes for further savings.

The promotional period runs from February 10th (Tuesday) at 10:00 AM to February 17th (Tuesday) at 9:59 AM, and the offer is available at Matsuya locations nationwide, barring a few exceptions. To ensure availability, we recommend checking with your nearest restaurant.

Stay updated with Matsuya by checking out the official app for exclusive coupons and special reservations through Matsuben Net. Matsuya Foods is dedicated to offering a wide range of cashless payment options for convenience and reward points. Customers can also explore in-store campaigns and restaurant specifics on the official website.

For the latest news, menu updates, and promotional events, follow us on X (formerly Twitter) at @matsuya_foods. Matsuya Foods continues to evolve while staying true to its roots, ensuring that every dining experience is both enjoyable and memorable.