#Japan #Tokyo #SAKE HUNDRED #JAPAN NIGHT #SHINSEI

SAKE HUNDRED Shines at Japan Night in Cannes 2025

The Cannes International Film Festival is a prestigious name in the film industry, gathering global talents and culture enthusiasts. During the recent Japan Night in Cannes 2025, a vibrant international cultural exchange event held on May 16, SAKE HUNDRED showcased its exquisite sparkling sake, SHINSEI. As part of this remarkable gathering that attracted approximately 1,400 attendees, including filmmakers, media representatives, and leaders from various sectors, SAKE HUNDRED not only contributed to the festivities but also elevated the entire experience through its premium offerings.

A Celebration of Culture and Art

SAKE HUNDRED is a distinguished Japanese sake brand driven by the mission to "enrich hearts and color lives". The brand emphasizes collaborations that transcend genres, including art, music, and film, aligning perfectly with Japan Night's vision of showcasing Japanese cinema and culture. At this year’s event, SAKE HUNDRED partnered for the second consecutive year, reinforcing their commitment to promoting Japanese film and culture on an international platform.

The sparkling sake SHINSEI was chosen as the toast drink for the evening. Alongside SAKE HUNDRED’s flagship product, BYAKKO BESPOKE, these beverages contributed to the celebratory atmosphere, offering a taste of Japan that resonated with attendees.

A Taste of Elegance

Throughout the event, guests were treated to SHINSEI, which is renowned for its uniquely elegant character. Comments from attendees highlighted the beverage's superb quality, with many expressing their delight in the intricate flavors and effervescence. First-time tasters were amazed by the refined taste, while seasoned connoisseurs appreciated the depth of flavor that SHINSEI brings, enhancing pairings with exquisite culinary offerings from Japan.

The event commenced with a warm welcome speech from MEGUMI, the actress and producer who founded Japan Night. Her engaging introduction set the stage for an evening filled with cultural richness, where attendees enthusiastically raised their glasses for a “KANPAI” (cheers) led by her, creating a unified chorus that resonated through the venue.

Engaging Presentations and Performances

Attendees enjoyed an engaging presentation segment featuring creators from the short film project MIRRORLIAR FILMS, which aims to nurture emerging talent in the film industry. Renowned figures such as actors and producers provided insights into their works and creative journeys, while performers like Mademoiselle Yulia captivated the audience with a blend of traditional and contemporary performances, further emphasizing the event's theme of cross-cultural celebration.

Continuing the Legacy

As a brand, SAKE HUNDRED is committed to fostering rich cultural experiences and emotional connections through its products. They enthusiastically support endeavors like Japan Night, bringing their finest beverages to international audiences and showcasing the beauty of Japanese culture. As they look toward the future, SAKE HUNDRED aims to continue collaborating across art forms and contributing to a greater understanding and appreciation of Japan’s rich cultural heritage.

In conclusion, Japan Night in Cannes 2025 served as a remarkable platform not only for showcasing cinematic talent but also for celebrating the exquisite flavors of Japan through SAKE HUNDRED’s distinguished products. This collaboration highlights the brand’s dedication to enriching lives and fostering cultural exchanges worldwide.

For further inquiries or to explore more about SAKE HUNDRED’s offerings, visit their website SAKE HUNDRED.