LEPAS Makes International Debut at Indonesia Auto Show Redefining Premium Mobility

LEPAS International Launch at Indonesia Auto Show 2025

April 2025 marked a significant milestone for Chery Group as they unveiled their new luxury automotive brand, LEPAS. This debut is not just a product launch but a strategic step into the global market, aiming to deliver refined lifestyle experiences. The brand's first international appearance will take place at the Indonesia International Auto Show, starting July 23, 2025, setting the stage to showcase high-end mobility in a vibrant way.

Choosing Indonesia as the location for its international debut underscores LEPAS’s forward-thinking strategy and unwavering confidence in emerging markets across the globe. At this year’s auto show, LEPAS plans to embody its brand philosophy, “Colorful Life, Masterful Drive,” turning its exhibition space into a luxurious lifestyle runway. Expect vivid colors and sophisticated designs that will create an immersive experience, ditching conventional auto show displays for a dynamic exploration of what mobility can be.

The chief designer for LEPAS will be on-site, ready to engage in deep interactions with visitors and media representatives to discuss the boundless possibilities of elegant mobility for the future. This hands-on experience emphasizes the brand’s commitment to not just selling vehicles but enriching lives through innovative design and technology.

Staying true to its development philosophy “In Somewhere, For Somewhere,” LEPAS is deeply integrating itself into the Indonesian market by accelerating its establishment of a comprehensive sales and service network tailored to meet the specific needs of local consumers.

At the show, attendees will get their first glimpse of LEPAS's star product portfolio, featuring the L8, L6, and L4 models collectively showcasing their innovations. The L8 stands out as a benchmark SUV, combining sleek styling and a technologically advanced cockpit, offering spacious comfort and comprehensive safety features—making it an ideal choice for urban elites seeking a premium lifestyle. Meanwhile, the newly launched L6 and L4 models promise to broaden LEPAS's appeal, designed for style-savvy city dwellers and individuals craving individuality. Together, these vehicles offer a high-end brand experience that merges exceptional value and quality for discerning customers worldwide.

LEPAS's global debut is just the beginning. By using Indonesia as a strategic launching pad, the brand is fast-tracking its mission to become “the brand of choice for premium lifestyles” on the global stage. The experience at the auto show promises to be not only a visual spectacle but also a symbol of LEPAS's pledge to explore and embrace the colorful life and cultural diversity that exists around the world. With human-centered technology and a universal language of color, LEPAS is embarking on its global journey from China and is set to guide a new generation of urban drivers towards their ambitious vision of premium mobility.