#United States #Hunt Valley #Paris Hilton #1111 Media #McCormick Spices

McCormick® and Paris Hilton: A Flavor-Forward Collaboration

In an exciting new venture, McCormick®, a leader in flavor, has announced a significant partnership with lifestyle icon Paris Hilton and her innovative media company, 1111 Media. This two-year collaboration aims to inspire creativity in the kitchen and elevate the culinary experience through engaging content and unique recipe ideas.

The collaboration, which emphasizes a love for delicious food and memorable experiences, is set to launch with a brand new ad featuring Paris Hilton, scheduled for release in January 2026. Hilton expresses her enthusiasm for the project, emphasizing the joy of sharing meals with loved ones and the importance of using quality ingredients.

“I love having family and friends over to enjoy delicious food—whether it's a big dinner party or a family movie night,” Hilton said. “There's nothing quite like sharing a good meal made with the best ingredients.”

The ad aims to highlight how McCormick’s vast array of spices, seasonings, and extracts can transform ordinary meals into extraordinary dining experiences. This partnership promises to resonate with the next generation of food lovers, blending McCormick's rich culinary heritage with Hilton’s influence in pop culture and lifestyle.

Tabata Gomez, McCormick's Chief Marketing Officer, shares her excitement for the collaboration, noting that “with Paris's cultural influence and the unmatched culinary expertise behind the McCormick brand, this partnership inspires consumers everywhere to make their best meals and have fun doing it.”

Bringing Flavor to Every Table
The collaboration between McCormick and 1111 Media is not only about creating fantastic content but also about connecting with consumers on a deeper level. From enhancing family gatherings to adding flavor to everyday meals, the initiative aims to shine a light on the power of good food.

McCormick is known for its broad product range, which includes not only spices and seasonings but also a commitment to sustainability and quality. Founded in 1889, the company is driven by a purpose to unite people through flavor, envisioning a world where culinary experiences are both healthy and delicious.

About 1111 Media
1111 Media, founded by Paris Hilton and Bruce Gersh, is focused on blending content creation with consumer engagement. The company spans multiple sectors of entertainment, including film, television, audio, and product development, with an emphasis on lifestyle, beauty, fashion, and wellness. This collaboration will further expand their reach into the culinary world, using the allure of good food to bring people together.

As we look forward to this flavorful journey, fans of both Hilton and McCormick can expect an array of exciting content designed to inspire and engage. For updates on new products and partnerships, follow McCormick on Instagram @McCormickSpice and TikTok @McCormickSpices.

With this partnership, McCormick and Paris Hilton are set to not only change the way we think about flavor but also create enjoyable experiences that celebrate the joy of cooking and gathering around the table.