#Germany #Tuya Smart #Nuremberg #Spielwarenmesse #AI Toys

Tuya Smart Transforms Playtime with AI Innovations at Spielwarenmesse 2026

At the recent Spielwarenmesse 2026 held in Nuremberg from January 27 to 31, Tuya Smart, a leading global provider of AI cloud platform services, unveiled an exciting range of innovative AI-powered toys. This showcase marks a significant stride forward in how children will engage with technology, offering not just play, but emotional companionship through advanced features.

Introducing the Nebula Plush AI Toy

Among the standout products, the Nebula Plush AI Toy captivated attendees with its real-time LED facial feedback that reacts according to users' emotions. As a child expresses happiness or sadness, the toy visually responds with changes in its eye design, fostering a deeper interaction. This plush companion goes beyond idle chatter, boasting tactile feedback that thrives on hugs and cuddles, coupled with storytelling, news updates, and interactive games. It's essentially an AI companion equipped with long-term memory and social emotional skills, making it a unique addition to a child's playtime routine.

Walulu: A Personalized Companion

Next up is Walulu, designed for personalized companionship. This AI core can detect an impressive 19 distinct emotional responses and supports over 60 languages, making it a versatile friend for children around the globe. Integrating seamlessly with top-tier language models like ChatGPT, Gemini, and others, users can cultivate diverse personality traits such as cheerfulness, calmness, curiosity, or empathy, resulting in a dynamic and personal community of pets.

The Learning Camera with AI

Another exciting product is the AI Learning Camera, blending AI vision with education. This tool not only recognizes objects, linking them to cultural and educational content, but also aids in foreign language acquisition by providing real-time pronunciation and translation. Its integrated AI filters can even transform children's drawings into stunning digital art, encouraging creativity. The device has multimodal AI capabilities, making it an engaging exploration companion as children learn about their environment.

AI-Enhanced Robotic Dogs and Smart Watches

Tuya also showcased AI robotic dogs that replicate movements and respond emotionally to voice commands, performing various realistic actions. Additionally, they introduced an AI Smart Watch with customizable themes and alarms, making waking up a ceremonial experience. These groundbreaking products represent a leap beyond traditional toys, focusing on emotional resonance, highly personalized experiences, and seamless integration into the real-world environment.

The Comprehensive AI Toy Solution by Tuya

Creating truly intelligent toys is no small feat. From hardware design to AI model training, every step poses unique challenges. To empower developers, brands, and retailers in crafting the next generation of AI toys, Tuya Smart unveiled its comprehensive AI toy solution during the event. This solution encompasses the entire process, from conceptual design to hardware/software development and AI personality creation, significantly reducing barriers to entry for innovative toy development.

Transforming Traditional Toys into AI Companions

Tuya's AI Agent Development Platform enables users to design the personality, memory logic, and behavior patterns of their toys without the complexities of training underlying models or constructing intricate infrastructures. The platform integrates seamlessly with leading AI models, facilitating engaging conversations, emotional feedback, and context-based memory, effectively transforming static toys into intelligent, responsive companions that resonate deeply with users.

Custom Development Pathways for Diverse Needs

Tuya provides a range of development paths to cater to the diverse needs of brands and retailers. Clients can choose from ready-to-market OEM solutions, integrate AI capabilities into existing products through Tuya's AI Modules and Boxes while retaining their original design, or pursue deep customization to create unique AI toys based on brand intellectual properties and cultural narratives. Whether soft toys, educational robots, or wearable technology, Tuya's AI toy solutions offer tailored options.

Responsible Companionship for Families in the Age of AI

Data privacy and content security are paramount when it comes to children's toys. Tuya's AI toy solutions include a parental management app that allows parents to monitor conversation histories, receive AI-generated behavioral summaries, and oversee growth insights. This feature empowers parents to manage interactive content and screen time, ensuring a responsible and secure AI companionship experience for families.

Accelerating Client Success through Efficient AI Toy Implementation

Amid the wave of innovation in AI toys, Tuya offers developers, brands, and retailers a faster, cost-effective, and secure route to market. Thanks to the robust capabilities of Tuya's AI platform and module support, clients can streamline their AI creation processes, shortening development cycles from concept to mass production by over 60%. Products can hit the market in as little as 15 days, enabling rapid launches.

Furthermore, Tuya’s integrated AI platform minimizes repetitive development and integration costs, resulting in a 30% to 50% reduction in overall R&D and implementation expenses. With security and compliance embedded, the platform meets global standards such as GDPR and CCPA, providing encryption, data localization, and parental control features that facilitate swift product launches across global markets.

Tuya’s AIoT infrastructure spans over 200 countries and regions, offering real-time language support in more than 60 languages and solid cloud management capabilities for efficient global operations.

As AI continues to evolve, the true value of toys lies not merely in their 'intelligence' but in their ability to forge emotional connections and support growth. Tuya's presentation at Spielwarenmesse 2026 was more than a showcase; it sparked a deeper conversation about the future of emotional companionship through AI. Looking ahead, Tuya remains committed to collaborating with global innovators to explore the future of AI-powered toys, creating truly heartwarming companions for the next generation.