#Japan #Tokyo #capsule toys #Panda's Hole #Gyugyu

Panda's Hole: Celebrating 12 Years and Launching the 100th Item

The popular capsule toy brand, Panda's Hole, under the Takara Tomy Arts group, is celebrating its 12th anniversary this December with the launch of its 100th item titled "Gyugyu". Initially launched in September 2013, the brand was created in collaboration with Dentsu Promotion Plus and targets adult enthusiasts with a penchant for quirky, unique items. Since its inception, Panda's Hole has garnered significant popularity, especially among SNS users, achieving impressive sales numbers, with over 34 million units sold in Japan alone as of August 2025.

Launch of the 100th Item: 'Gyugyu'

"Gyugyu" will be the hundredth product in the Panda's Hole lineup, marking a remarkable milestone in the brand's journey. This latest toy is designed to be irresistibly cute and aims to attract attention from all angles, making it a visually appealing collectible.

On the retail front, starting from late December 2025, customers can try their luck at approximately 65 locations across Japan that will feature the new toy in their capsule vending machines. Each capsule of "Gyugyu" will cost 500 yen and will feature different animals, including cat, sheep, lemur, and penguin variants.

As part of the 100-item celebration, a special campaign, the "Gyugyu Tote Bag Campaign", will be held. Customers who purchase four units of "Gyugyu" will receive a limited-edition tote bag featuring a unique design, celebrating the entire lineup of Panda's Hole toys. This campaign will run from the launch date of the new toy until February 25, 2026. Due to the limited nature of the tote bag, supplies will run out quickly, so eager fans are encouraged to participate early.


Hosting the Gacha Demi Awards

In honor of reaching the milestone of 100 items, Panda's Hole will engage its community by hosting the "Panda's Hole Gacha Demi Awards". This event invites fans to vote for their favorite products from the lineup, adding a layer of participatory fun to the celebration. The voting is scheduled to take place from November 1, 2025, to January 7, 2026. Fans can cast their votes once a day on the official Panda's Hole website, and at participating stores, those who show their completed voting screen will receive a commemorative sticker.

Additionally, voters will have the chance to win one of 100 prizes, which will include new Panda's Hole products for one year, starting in April 2026. This initiative not only strengthens community engagement but also sets the stage for special forthcoming projects for the winning product from the awards.

A Legacy of Fun and Creativity

Panda's Hole has come a long way since its first product, "Shark Fry", launched in September 2013. With a focus on launching nearly new items monthly, the brand has built a reputation for creative and high-quality designs. The success of Panda's Hole has crossed borders, achieving popularity not only in Japan but also in countries like North America, China, South Korea, Taiwan, and Australia. With the upcoming release of "Gyugyu", the company not only celebrates its past but also looks toward innovation and excitement for the future.

As Japan approaches the 60th anniversary of gacha machines, Panda's Hole's journey is intertwined with a rich history of collectible toys. The ground-breaking introduction of the gacha in 1965 by Penny Company set the stage for a vibrant market that has evolved significantly. In partnership with Penny, the brand promises various celebratory events leading up to this momentous anniversary in 2025.

For Further Details

Stay updated on all things Panda's Hole and participate in the exciting upcoming events through the official website: Panda's Hole Official Site and check out their campaigns for a chance to win cool merchandise!

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Note: Images provided are subject to design changes and may differ from the final products.