#Japan #Red Horse Corp #Minamiise Festival #Sugiao Nori #South Ise Town

Culinary Innovation from South Ise Town

In an effort to revitalize local resources, Red Horse Corporation, headquartered in Sumida, Tokyo, has launched two exciting new products featuring the premium edible marine algae known as "Sugiao Nori." Cultivated through land-based aquaculture in South Ise Town, this high-quality ingredient was showcased to the public during the Minamiise Festival held on December 20.

Introducing Sugiao Nori

Sugiao Nori is recognized as the finest variety among blue algae due to its rich aroma and distinct texture. Its slender, fibrous consistency offers a satisfying bite, while its aromatic components provide a depth of flavor that enhances any dish. The algae are cultivated by Minami Ise Marine Bio, which uses subterranean seawater in a dedicated land-based facility established in April 2020. This partnership was born from Red Horse Corporation's desire to explore product development opportunities in collaboration with the local community.

Product Highlights

The newly developed items include:

• - Sugiao Nori Tsukudani (seaweed preserve)
• - Sugiao Nori Potato Chips

Both products boast the distinct lavender aroma and flavor of Sugiao Nori, making them approachable for a wide range of consumers.

Tsukudani

The Tsukudani is designed to retain the aromatic and fibrous texture of the algae, ensuring a hearty mouthfeel. As soon as you open the jar, the enticing scent wafts through the air, making it impossible to resist. It's perfect served over steaming rice or mixed into pasta dishes, enhancing every bite with its umami qualities.

Potato Chips

Developed in collaboration with Fukuoka's popular potato chip maker, Potato House, the chips are crafted to provide a delightful crunch. These thick-cut chips are generously seasoned with Sugiao Nori, producing a flavor profile that's both addictively salty and satisfying.

Successful Launch at the Festival

During the Minamiise Festival, which took place at the Shukudaso Wholesale Market, the new products garnered impressive feedback from visitors. Many attendees couldn’t resist sampling the Tsukudani and Potato Chips, expressing their delight with comments such as, "What an amazing aroma!" and "I can’t stop eating these!" The response was overwhelmingly positive, with numerous attendees purchasing multiple items and recommending them to friends and family.
Despite the cold, rainy weather, foot traffic at the booth exceeded expectations, resulting in a notable sell-out.

Future Availability

The Tsukudani will soon be available at local retailers, and specific stores near Ise Jingu shrine, while the Potato Chips will be offered in limited quantities during special events. If you’re interested in trying these regional delicacies, keep an eye out for them!

Commitment to Local Resource Utilization

Red Horse Corporation’s mission extends beyond just profitable product development; it's committed to supporting local industries through innovative solutions that leverage regional resources. Collaborating with over 50 municipalities nationwide, the company has created more than 100 unique product offerings. Their efforts not only produce beloved local specialties but also focus on brand development and distribution strategies to invigorate local economies.

Engaging with local producers and collaborating with area businesses, Red Horse Corporation aims to foster a unique narrative around regional products. This initiative boosts local business activities while solidifying brand identities.

The innovative approach to product development is designed to stimulate grassroots enthusiasm, inspiring new agricultural producers and preserving regional culinary traditions. The aim is to generate community excitement and create opportunities for growth through the introduction of new products that resonate with the populace.

For more information about Red Horse Corporation, visit their website.

Contact for Press Inquiries

For further details regarding this press release, please contact:

• - Representative: Mihara
• - Phone: 0570-003155
• - Email: [email protected]

About Red Horse Corporation:
Founded in March 1964 and led by COO Kensuke Yamada, Red Horse Corporation specializes in regional industry support and revitalization projects.