ViewLift Expands Their Distribution Network on Comcast's Xfinity and Xumo Platforms
In an exciting development in the digital content delivery space, ViewLift, a prominent provider of digital solutions for sports and media content owners, has successfully broadened its distribution footprint by launching on Comcast's Xfinity and Xumo platforms. This strategic move enables ViewLift's clients' apps, including Monumental+ from Monumental Sports Network and Altitude+ from Altitude Sports, to reach millions of households via Xfinity X1, Xfinity Flex, Xumo TV, and Xumo Stream Box. As a result, fans will have access to live games, behind-the-scenes content, and exclusive programming from renowned teams like the Washington Capitals, Wizards, Mystics, Denver Nuggets, and Colorado Avalanche, delivering a new level of accessibility to sports enthusiasts.
Rick Allen, CEO of ViewLift, expressed his enthusiasm about making Monumental+ and Altitude+ available to fans via Comcast's devices. He stated, "This milestone reflects our commitment to providing first-rate content with unparalleled accessibility and user experience." To propel its growth further, ViewLift has appointed Charles Mellilo as its new CEO. With over 20 years of experience in driving strategic partnerships, revenue generation, and successful direct-to-consumer streaming initiatives in automotive media and sports organizations, Mellilo is well-equipped to lead this expansion.
Previously, Mellilo served as the Head of Media and Marketing at World Racing Group, where he played a key role in driving media strategies and initiatives. He has also held pivotal positions at Endeavor Streaming, contributing to the launch and scaling of streaming platforms for heavyweight brands including UFC, NBA, ESPN, and WWE. Allen praised Mellilo’s extensive experience in streaming and team-building capabilities, stating, “Charles is an experienced leader with proven expertise in the streaming industry, and his leadership role will be crucial in enhancing revenue and providing greater value to our partners during this global expansion of our company.”
Upon accepting the CEO position, Mellilo expressed his excitement about joining ViewLift at this pivotal time. He highlighted the company’s technology and customer-centric approach, saying, "I am eager to further the success of ViewLift and expand its impact on the global sports and media ecosystem."
For further context, ViewLift specializes in providing digital solutions, particularly focused on the distribution of live and on-demand video content. Utilizing its proprietary cloud-based technology, ViewLift operates digital platforms for sports, media, and entertainment brands globally. The company offers a range of services, including content management, multiplatform distribution, real-time analytics, engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). This advanced technology and service suite empowers content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift counts among its sports clients major organizations like the National Hockey League, 16 U.S. professional sports teams, Professional Fighters League, LIV Golf, and multiple regional sports networks, as well as media clients including NBC and TEGNA. For more details, visit ViewLift’s website at www.viewlift.com.
Rick Allen, CEO of ViewLift, expressed his enthusiasm about making Monumental+ and Altitude+ available to fans via Comcast's devices. He stated, "This milestone reflects our commitment to providing first-rate content with unparalleled accessibility and user experience." To propel its growth further, ViewLift has appointed Charles Mellilo as its new CEO. With over 20 years of experience in driving strategic partnerships, revenue generation, and successful direct-to-consumer streaming initiatives in automotive media and sports organizations, Mellilo is well-equipped to lead this expansion.
Previously, Mellilo served as the Head of Media and Marketing at World Racing Group, where he played a key role in driving media strategies and initiatives. He has also held pivotal positions at Endeavor Streaming, contributing to the launch and scaling of streaming platforms for heavyweight brands including UFC, NBA, ESPN, and WWE. Allen praised Mellilo’s extensive experience in streaming and team-building capabilities, stating, “Charles is an experienced leader with proven expertise in the streaming industry, and his leadership role will be crucial in enhancing revenue and providing greater value to our partners during this global expansion of our company.”
Upon accepting the CEO position, Mellilo expressed his excitement about joining ViewLift at this pivotal time. He highlighted the company’s technology and customer-centric approach, saying, "I am eager to further the success of ViewLift and expand its impact on the global sports and media ecosystem."
For further context, ViewLift specializes in providing digital solutions, particularly focused on the distribution of live and on-demand video content. Utilizing its proprietary cloud-based technology, ViewLift operates digital platforms for sports, media, and entertainment brands globally. The company offers a range of services, including content management, multiplatform distribution, real-time analytics, engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). This advanced technology and service suite empowers content owners to maximize audience engagement and revenue through a seamless, scalable streaming experience. ViewLift counts among its sports clients major organizations like the National Hockey League, 16 U.S. professional sports teams, Professional Fighters League, LIV Golf, and multiple regional sports networks, as well as media clients including NBC and TEGNA. For more details, visit ViewLift’s website at www.viewlift.com.
Topics Entertainment & Media）
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