#United States #Dolby Vision #Dolby Atmos #NFM #The Colony

Dolby and NFM Unveil the Dolby Home Experience

Introduction

In a groundbreaking move for home entertainment, Dolby Laboratories and Nebraska Furniture Mart (NFM) have announced the launch of the first-ever Dolby Home Experience, set to debut at NFM's location in The Colony, Texas, on December 6, 2025. This immersive retail space is designed to engage shoppers in a way that redefines the way they discover home entertainment, bringing the magic of Dolby Vision and Dolby Atmos into everyday living.

A New Shopping Experience

The Dolby Home Experience is more than just a retail destination; it represents a shift toward experience-led shopping. Consumers can interact with cutting-edge technology that showcases how Dolby's innovations can elevate their entertainment experience. From stunning visuals provided by Dolby Vision to immersive sound via Dolby Atmos, visitors will have the unique opportunity to see, hear, and feel the audiovisual revolution firsthand.

Designed for the Modern Consumer

This initiative has been crafted with the modern consumer in mind. Designed to eliminate confusion and complexity, the Dolby Home Experience allows shoppers to explore and experiment with the latest TVs, soundbars, and devices from leading brands, all within a familiar home-like setting. Dolby-trained experts are present to guide guests through hands-on demonstrations that highlight the tangible differences these technologies can make in their everyday lives.

Launch Event Details

To mark the grand opening, Dolby and NFM are inviting shoppers in the Dallas-Fort Worth area to join them for an exciting two-day event on December 6-7, 2025. The launch will feature interactive demonstrations, exclusive offers, giveaways, and the chance to dive deep into the world of Dolby Vision and Dolby Atmos. Attendees will experience new levels of engagement, culminating in an environment designed for experimentation and firsthand learning.

A Testament to Dolby's Leadership

This partnership is emblematic of Dolby's commitment to making premium entertainment more accessible to everyday consumers. Ketrina Dunagan, Head of Americas Marketing at Dolby, stated, "The Dolby Home Experience at NFM represents a new era of experience-driven retail...showing, not telling, the difference our technologies make."

Robert Kincheloe, Store Director at NFM, echoed this sentiment, emphasizing that the Dolby Home Experience aims to completely transform the retail environment. It encourages customers to explore in an engaging and interactive way, experiencing how premium technology integrates into their lifestyles.

Dolby's Ongoing Innovation

The launch of the Dolby Home Experience underscores Dolby's position as a leader in immersive entertainment. It fits within a broader strategy aimed at reaching consumers where they make their entertainment decisions. Currently, Dolby Vision and Dolby Atmos are supported across various devices, enhancing everything from blockbuster films to music and gaming experiences in homes around the world.

Conclusion

With the Dolby Home Experience, consumers are not just buying a product; they are immersing themselves in a complete shift in how they perceive and enjoy entertainment at home. As technology continues to evolve, Dolby and NFM are at the forefront, ensuring that families everywhere can experience the emotional resonance that comes from high-quality audiovisual entertainment in the comfort of their own homes.

To learn more about the Dolby Home Experience and get updates on the launch event, visit Dolby’s official website.