Get Ready for the 13th Branding Management Symposium in Japan!
13th Branding Management Symposium Announcement
The Branding Management Certification Association, the first specialized organization in Japan to introduce practical branding frameworks, is hosting the 13th Public Symposium on November 1, 2025 at the Asahi Hall in Yurakucho, Tokyo.
With less than a month until the event, we are excited to announce the eight finalists who have successfully passed both preliminary and secondary rigorous screenings. This year’s theme is “Empowering Japan from the Regions: Sustainable Branding Utilizing Local Resources,” where the finalists will present their innovative case studies.
On the day of the symposium, attendees and expert judges, including the esteemed judging chairman Professor Hiroshi Tanaka from Chuo University, will vote on the winners for the Grand Prize, Runner-up, and the BRAND MANAGER OF THE YEAR®.
We invite you to experience this thrilling moment live at the venue! Anticipate passionate presentations from our finalists showcasing their dedication and innovative ideas.
Background: What is the BRAND MANAGEMENT AWARD?
The BRAND MANAGEMENT AWARD recognizes and celebrates outstanding branding initiatives. Its predecessor, the branding case contest, began in 2015 as part of the Association's vision to cultivate professionals with deep insights and execution capabilities in branding and business communities.
The knowledge gained by our members using branding in the business environment has led to numerous success stories, as they effectively utilized brand management strategies within their companies. The award aims to shine a light on these branding practitioners and to celebrate the significance of branding for businesses.
Finalists’ Case Studies
| Prefecture | Title | Presenter | Link | |
|---|---|---|---|---|
| - | - | - | - | |
| Kagawa | Regional Branding Driven by Local Companies | Kumihara from Orange Free Co., Ltd. (Master Trainer) | Details | |
| Nagano | A Convenience Store Created with High School Students | Yatsugatake Mart | Kitahara from Imagii Co., Ltd. (Middle Trainer) | Details |
| Saitama | Creating New Value with Raiden Shrine | Akemi Kumagai from AK Design LLC (Certified Holder, Level 1) | Details | |
| Niigata | Branding of Fam Life Group and Tanaka Construction | Jun Takagi from Com Design Lab (Certified Holder, Level 1) | Details | |
| Okayama | Voting Project for Okayama's Future with High School Students | Mutsumi Ogi from IPU Pacific University (Senior Trainer) | Details | |
| Nationwide | Rebranding of the Steteco Category Initiated by Uniqlo | Kanta Sakai (Certified Holder, Level 2) | Details | |
| Toyama | Global Branding Strategy Involving the Local Community | Mayumi Nakayama from Fine Project Co., Ltd. (Certified Holder, Level 1) | Details | |
| Fukushima | Innovative Challenge by a Traditional Lacquerware Manufacturer to Address Planetary Rebirth | Kiyonobu Yahata from OICHOC Co., Ltd. (Standard Trainer/Practitioner) | Details |
Summary of the Symposium
- - Date & Time: Saturday, November 1, 2025, from 13:00 to 17:30
- - Location: Tokyo Asahi Hall, Yurakucho Marion, 11th Floor
- - Tickets: Registration Here
- Online Participation Fee: 5,500 yen (tax included)
- - Main Program:
2. Final Judging Presentations
3. Award Ceremony
Special Programs
1. Lunch Networking Event: November 1, 11:30–12:55 at Asahi Square, Yurakucho Marion, 11th Floor. Light meal provided; sign-up required. Participation fee: 3,300 yen (tax included).
2. Networking Party: November 1, 18:30–20:30 at Drawing House of Hibiya, Midtown Hibiya 6F. Buffet-style dinner with drinks included; sign-up required. Participation fee: 11,000 yen (tax included).
Note: If you register for a venue ticket along with either the lunch networking event or the networking party, you’ll receive a 5% discount. For all three, enjoy a 10% discount.
Contact Information
- - Media Inquiries:
Phone: 03-5312-6862
Email: [email protected]
- - Customer Inquiries:
Phone: 03-5312-6862
Email: [email protected]
Association Overview
The Branding Management Certification Association aims to support sustainable growth for businesses by creating opportunities to address social challenges through branding. The organization emphasizes branding education as a core activity while focusing on long-term goals aligning with SDGs and CSV initiatives.
For more information, visit our official website: Branding Management Certification Association.
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