#Japan #Tokyo #Tonkatsu #Natori #Katsuya

Natori x Katsuya Collaboration: A Flavorful Reunion!

Natori Co., based in Kita-ku, Tokyo, has announced an exciting collaboration with the famous tonkatsu chain Katsuya. This new product, titled "Big Katsu! Complete Katsuya Katsu-don Flavor," is set to launch on June 23, 2025, for a limited time. This collaboration marks the fifth installment between the two popular brands, following the successful debut of Katsuya Katsu-don flavor in 2022.

The Inspiration Behind the Launch

Katsuya is known for attracting a wide demographic, from young adults in their 20s to families with children. Natori's main consumer base, primarily in their 30s to 40s, aligns perfectly with Katsuya's customer profile. The success of the first collaboration inspired Natori to bring back the beloved flavor, allowing loyal fans and newcomers alike to enjoy this unique snack once again.

Product Highlights

The "Big Katsu!" snack delivers a satisfying experience with its impressive size of approximately 18 cm, ensuring that customers will be completely satisfied with just one bag. The taste perfectly mirrors Katsuya's popular katsu-don dish, achieved through a careful blend of flavors.

Authentic Katsu-don Flavor

The snack captures the essence of Katsuya's katsu-don, featuring a sweet and fragrant dashi broth influenced by the Tokyo style, complemented by a punchy tare (sauce) that closely resembles Katsuya's actual offering. Every bite promises a flavorful adventure, bringing back cherished memories of dining at Katsuya.

A Fun and Eye-catching Design

Aesthetically, the packaging boasts a big and bold design emphasizing the snack's volume. It invites customers to explore its playful look while enticing them to experience the delicious taste inside. The humor infused into the design adds a delightful touch reminiscent of the original product.

Developer's Insights

The development team behind this product has taken significant care to ensure the taste remains true to what made the first version a hit among consumers. They stated, “We aimed to create a flavor that transports you to the feeling of enjoying a Katsuya katsu-don. Since this is a revival product, we’ve kept the taste unchanged while injecting a sense of nostalgia.”

Additionally, they expressed their eagerness for both returning fans and newcomers to savor the revival of this beloved snack, encouraging everyone to seize the opportunity to indulge in the flavors they may have missed before.

Product Specifications

• - Product Name: Big Katsu! Complete Katsuya Katsu-don Flavor
• - Weight: One piece
• - Suggested Retail Price: 130 yen (including tax at 8%)
• - Release Area: Nationwide (available at supermarkets, general merchandise stores, and convenience stores in the snack section)
• - Sales Period:

- Convenience Store Early Release: June 23, 2025 - September 30, 2025
- General Release: July 7, 2025 - September 30, 2025

About Katsuya

Katsuya, operated by Ark Land Service Holdings' subsidiary, has been serving delicious tonkatsu since its inaugural store opened in Sagamihara City, Kanagawa, in August 1998. Katsuya currently boasts over 511 locations nationwide and internationally. The restaurant prides itself on high-quality North American pork, which is aged for about two weeks and carefully prepared per order, ensuring a juicy and mouthwatering experience with every dish.

About Natori

Founded in 1937, Natori has evolved into a brand synonymous with delicious snacks. Their mission is to provide various ready-to-eat palatable options while ensuring the essence of each ingredient shines through. Natori consistently aims to meet evolving consumer needs and create new markets that resonate with modern trends.

For more information about Natori, visit their website.