#United States #Atlanta #PrizePicks #Adam Devine #Marshawn Lynch

PrizePicks Unveils New Commercial Series for Football Season

As the football season kicks off, PrizePicks, North America's leading daily fantasy sports platform, has rolled out a fresh commercial series titled "It's Good To Be Right." Featuring a star-studded cast that includes Super Bowl champion Marshawn Lynch, actor Adam Devine, comedian Drew "Druski" Desbordes, and College Football Hall of Famer Reggie Bush, the campaign aims to blend humor with the thrill of making successful picks on PrizePicks.

Innovative Campaign Collaborations

This innovative marketing initiative has been crafted in collaboration with prominent advertising agency Preacher and KLUTCH Sports Group. The ads cleverly merge the realms of comedy and competitive sports, showcasing the enjoyment of getting picks right amidst various amusing mishaps.

Mike Quigley, the Chief Marketing Officer at PrizePicks, expressed the company's objective clearly: "Our enthusiastic community bridges the worlds of sports and entertainment, and with this campaign, we aimed to amplify the excitement surrounding football season than ever before. Winning feels great, and we want to celebrate that with our users."

The Humor and Banter

The commercials feature comedic highlights such as Lynch and Devine hilariously discussing their bizarre failed business ventures. From Adam's ill-fated cologne line, Devinity, to Lynch's Yeast Mode cookbook, the duo shares laughs over their entrepreneurial misadventures while joining forces in the joy of making winning picks on PrizePicks. In a build-up to this comedic reveal, both celebrities even produced limited-edition versions of their hypothetical products, further engaging fans in their antics.

In another segment of the campaign, Druski and Bush are showcased during an energetic workout session. Their light-hearted banter revolves around the differences in their workout philosophies, with Druski humorously seeking football wisdom to enhance his PrizePicks lineup. This slice of real-life interaction further emphasizes the connection between sports and the camaraderie that comes with it.

Why Fans Love It

Rob Baird, Co-Founder of Preacher, commented on the essence of the campaign: "Sports fans thrive on the exhilaration not only of their team triumphing but also the pride in being 'right,' especially among friends. Having these comedic and athletic icons embody the friendly competition inherent in playing PrizePicks was an obvious choice. Their authentic personalities convey the thrill of joining in on the action seamlessly."

Expect a slew of fresh content from PrizePicks in the ensuing months as they plan to launch more than a dozen distinct spots featuring these dynamic pairings across various platforms, both nationally and on PrizePicks's social media channels.

Commitment to Responsibility

As PrizePicks continues its expansion into new markets, it remains dedicated to responsible gaming practices. In a noteworthy achievement for the fantasy sports industry, the platform earned iCAP accreditation from the National Council on Problem Gambling (NCPG) in 2025, representing a significant milestone as the first and only fantasy sports operator to receive such recognition. Their commitment to responsible gaming practices demonstrates PrizePicks's dedication to ensuring a safe gaming environment for all users.

About PrizePicks

Founded in Atlanta, GA, PrizePicks has established itself as the foremost daily fantasy sports operator in the United States. The platform sparks excitement and engagement among sports enthusiasts through innovative skill-based fantasy games. With operations spanning 46 jurisdictions, PrizePicks is committed to revolutionizing the sports experience for fans nationwide. The PrizePicks app is available for download on both iOS and Android, providing users access to exhilarating gameplay at their fingertips. For more information, visit PrizePicks.