FOX Television Stations Partners with Matrix Solutions for Streamlined Revenue Management and CRM Enhancement

FOX Television Stations Partners with Matrix Solutions

In a significant move to enhance its operational efficiency and revenue management, FOX Television Stations has selected Matrix Solutions' Monarch platform. This decision aims to transform how the media giant manages its advertising revenue streams and customer relationships, crucial elements in today's diversified media landscape.

With the media industry evolving rapidly, broadcast companies face increasing complexity in managing diverse revenue streams across linear, digital, OTT, and CTV channels. FOX Television Stations recognized the need for a centralized and intelligent platform to unify their forecasting, pipeline management, and budgeting efforts. By implementing the Monarch platform, they anticipate a comprehensive, real-time overview of their sales organization, empowering their teams to make data-driven decisions and enhance engagement with advertisers.

Brenda Hetrick, President of Matrix Solutions, emphasized the importance of leveraging data in media organizations that are diversifying their revenue models. She stated, "The ability to connect data sources, streamline workflows, and maintain visibility across all channels is more critical than ever. We're thrilled to support FOX with Monarch's enterprise-grade forecasting capabilities, which will provide insights and agility needed to navigate the evolving advertising landscape."

The suite of features that Monarch offers will help FOX Television Stations streamline operations in several key ways:

1. Optimizing Revenue Streams

By centralizing sales data and automating workflows across various media types, FOX will be able to employ real-time analytics and gain actionable insights that enhance revenue performance.

2. Enhancing Customer Engagement

With improved contact management features, the sales teams will have a better understanding of client needs, enabling them to deliver strategic, multichannel advertising solutions tailored to specific audiences.

3. Driving Operational Efficiency

Streamlining forecasting accuracy and providing a unified perspective of the sales pipeline across different stations, teams, and territories will lead to better operational efficiency. The platform is designed to improve accuracy of forecasts which is critical to making sound business decisions.

Sheila Bruce, Senior Vice President of Ad Sales at FOX Television Stations, commented on the partnership, underscoring their commitment to modernizing the ad sales process. She remarked, "Our investment in Monarch underscores our commitment to modernizing ad sales with smarter tools that unlock new revenue opportunities. The platform equips our team with the visibility and agility needed to better serve our clients and grow our business across every screen and platform."

Currently, Monarch is utilized by more than 10,000 users and manages an impressive $11 billion in annual media ad revenue. FOX Television Stations joins an expanding roster of top-tier media companies adopting Matrix Solutions to future-proof their advertising operations and foster sales success.

For more information about the Monarch platform and Matrix Solutions, interested parties can visit Matrix for Media.

About Matrix Solutions

Matrix Solutions stands out as a pioneering technology company focused on empowering the media ad sales industry with innovative tools and expertise. Their flagship product, the Monarch platform, remains the only global ad sales platform designed specifically for media, providing essential tools and business intelligence to optimize inventory management. Moreover, Matrix Solutions manages $11 billion in media ad revenue annually while maintaining an impressive renewal rate of over 95%. The company is also known for founding the annual Media Ad Sales Summit and publishing initiatives aimed at bringing industry leaders together to discuss and advance the future of media ad sales.

About FOX Television Stations

FOX Television Stations operates 29 full-power broadcast television stations within the United States, covering 14 of the largest designated market areas. The stations produce around 1,200 hours of local news each week, while also distributing sports, entertainment, and syndicated content to cater to diverse viewer demands.