Rhett & Link Collaborate with Agentio to Revolutionize Creator Monetization

In a noteworthy development for the creator economy, the renowned duo Rhett McLaughlin and Link Neal, known for hosting the popular YouTube series Good Mythical Morning, have taken on roles as strategic advisors at Agentio. This strategic partnership, announced on October 7, 2025, emphasizes the vital role of these beloved creators in shaping new monetization strategies for digital talent. As the hosts of one of the most-watched daily shows on the internet, Rhett and Link bring a wealth of experience in engaging audiences and creating compelling content.

Agentio is the pioneering advertising platform tailored for creator content, aiming to simplify the process of connecting brands with creators. The partnership with Rhett and Link highlights Agentio’s commitment to transforming traditional advertising methods by leveraging the influence and reach of online creators. According to Arthur Leopold, co-founder and CEO of Agentio, the platform intends to bridge the historically fragmented landscape of influencer marketing, enabling brands to seamlessly engage with trusted creators. “Digital ad spend is projected to reach $600 billion globally, and we are eager to allocate a significant share of that towards creator budgets,” Leopold noted.

With over a decade of experience on YouTube, Rhett and Link have successfully built a vast following and a lucrative franchise with Good Mythical Morning. Their extensive portfolio also includes a variety of digital shows spanning comedy, culinary arts, and gaming, all of which have gained audiences comparable to traditional television networks. By joining Agentio, they not only enhance their own monetization opportunities but also aim to educate creators and marketers on the benefits of this innovative platform.

As early adopters of Agentio, Rhett and Link have already executed impactful campaigns with top-tier brands like DoorDash, Mint Mobile, and Bombas, showcasing the platform's effectiveness in forming meaningful brand partnerships. Rhett expressed confidence in Agentio's ability to facilitate smoother collaborations by simplifying the logistics of influencer marketing. “We’ve seen many tools stagnate in this space, but with Agentio, we spend less time on logistics and more time creating engaging content,” he shared.

The creators' involvement is not just limited to advisory roles; they will actively participate in defining Agentio's product roadmap and address industry audiences through joint speaking engagements. Their aim is to motivate other creators and marketers about the transformative opportunities presented by this platform.

Moreover, with over $1 million in weekly creator deals and an expanding clientele of nearly 100 brands, Agentio is rapidly establishing itself as a leader in the creator monetization space. The strategic collaboration is not only significant for Agentio but also represents a pivotal moment in the evolution of influencer marketing as it addresses the inefficiencies that have long plagued the industry.

The introduction of AI-powered tools within Agentio’s ecosystem provides brands with an unprecedented level of access and measurement capabilities, allowing them to communicate their messages through the most authentic and trusted voices in the industry. As Rhett and Link continue to set the standard for creator monetization, their partnership with Agentio is emblematic of a new era in which creators can thrive, and brands can engage more effectively with innovative marketing strategies.

This collaboration is timely, as the landscape of digital marketing continuously evolves, necessitating more cohesive efforts between brands and creators. With the rise of platform-specific content creation, the insights provided by Rhett and Link will be instrumental in driving the adoption of Agentio’s model, which seeks to empower the next generation of digital entrepreneurs. Their legacy as influential creators reinforces their capability to guide both creators and brands towards a more synergistic future in digital advertising.

As Rhett and Link embark on this new chapter with Agentio, they symbolize a movement towards unifying brands with the burgeoning creator economy, ensuring that both can coexist and flourish in an increasingly crowded digital landscape.