Celebrate the 50th Anniversary of My Melody and the 20th Anniversary of Kuromi at SHIBUYA109!

Celebrate the Anniversary of My Melody and Kuromi at SHIBUYA109

From November 15 to 30, 2025, the iconic shopping destination SHIBUYA109 will host the "SHIBUYA109 × MY MELODY ♡ KUROMI Anniversary Campaign". This event marks significant milestones for two beloved Sanrio characters: My Melody celebrating her 50th anniversary and Kuromi her 20th. The theme of this campaign revolves around their unique bond, emphasizing their contrasting personalities that make them the perfect duo.

A Festive Pop-Up Experience

One of the highlights of the campaign is the interactive pop-up space titled "MY MELODY ♡ KUROMI After School Anniversary Party!" opening on the 8th floor's "DISP!!!". This space will offer playful and nostalgic experiences reminiscent of after-school fun.

Visitors can dive into the world of My Melody and Kuromi by enjoying various photo spots, including the chance to become a '90s gal with the characters. Attendees can also join a unique photo booth and dance station featuring the trendy Para Para dance style, creating unforgettable memories with friends.

As a special gift, the first guests will receive an exclusive shopping bag, and those who share their fun moments on social media with the tags #メロクロな関係 or #放課後アニバーサリーパーティ will be rewarded with a unique student ID card.

Limited Edition Merchandise and Collaborations

In addition to the pop-up experiences, the anniversary event will showcase exclusive collaboration items created in partnership with 24 popular brands. From clothing to accessories, these limited-edition products will be available for pre-sale from November 15 at participating stores within SHIBUYA109.

Moreover, attendees can enjoy exciting promotional items exclusively available during this campaign, enhancing the festive atmosphere throughout the store. These include customized keychains designed with My Melody and Kuromi and collectible stickers rewarding shopping enthusiasts.

Special Decorations and Visuals

To heighten the celebratory mood, SHIBUYA109 will feature a stunning display of special decorations inside and outside the store. Festive visuals will adorn the building, while the staircases and elevator halls will be transformed into vibrant zones, immersing visitors in the joy of My Melody and Kuromi.

My Melody and Kuromi: A Closer Look

My Melody was born on January 18, and is characterized by her sweetness and caring nature. She enjoys baking cookies with her mother and treasures the bonnet made by her grandmother. Her favorite treat is almond pound cake.

More info can be found on her official social media: @Melody_Mariland.

Kuromi, born on October 31, considers herself My Melody’s rival. Her signature look includes a black hood and a pink skull. Kuromi's interests span from journaling to recently getting hooked on romantic novels, with black being her favorite color and pickled vegetables like rakkyo topping her snack list. Follow her adventures on @kuromi_project and TikTok @kuromi_project.

In conclusion, mark your calendars for an event that promises to celebrate friendship and nostalgia at SHIBUYA109 through exclusive merchandise, interactive experiences, and memorable moments with My Melody and Kuromi. Don’t miss out on the chance to be part of this joyous celebration!