#USA #Puerto Rico #Christmas #San Juan #Discover Puerto Rico

Discover Puerto Rico Launches 'Mi Casa Mi Navidad'

In the spirit of the longest holiday season celebrated in the Western Hemisphere, Discover Puerto Rico has introduced an extraordinary interactive digital experience entitled 'Mi Casa, Mi Navidad'. This innovative platform invites global audiences to discover the warmth and unique traditions of Puerto Rican Christmas through engaging stories and local artistry.

Inspired by an original storybook illustrated by a local artist, the immersive experience breathes life into Puerto Rican culture, music, and flavors through interactive storytelling and gamified progress elements. Visitors can explore a variety of features designed to celebrate the joyous season, enhancing connections with family and traditions.

The experience showcases:

1. A Bilingual eBook - A digital storytelling experience comprising four chapters available in both English and Spanish. It narrates the journey of two sisters visiting Puerto Rico as they rediscover the true meaning of Christmas through familial traditions.
2. An Immersive Audiobook - This bilingual edition is enhanced with ambient sounds, such as the croaking of the coquí and traditional music, bringing each chapter to life.
3. Puerto Rican Holiday Recipes - Step-by-step guides are provided to help users prepare classic holiday dishes, inspired by the Nochebuena chapter, including pernil, arroz con gandules, and coquito.

The narrative follows sisters Lara and Lía as they reconnect with their Puerto Rican roots under the guidance of their grandparents. Along the way, they experience the joy of parrandas, learn about the Kings’ Day, and understand the significance of Nochebuena. The warm and nostalgic storyline emphasizes family unity, cultural pride, and the vibrant rhythm of Puerto Rican life.

Dalissa Zeda, Digital Marketing Director at Discover Puerto Rico, expressed, "It's essential for us to share the richness of Puerto Rican traditions with everyone, whether they are part of the Puerto Rican diaspora, local residents, visitors, or individuals discovering our culture for the first time. With 'Mi Casa, Mi Navidad', we want people worldwide to experience the warmth and togetherness that define our holiday season."

Storm Tussey, the Chief Marketing Officer of Discover Puerto Rico, added, "This launch is a vibrant homage to Puerto Rican culture and the joy that unites us during the holidays. We invite all to connect authentically with the island and experience its true spirit firsthand."

Experience Elements

The core of this initiative is an interactive virtual center, featuring a dedicated website that links all campaign elements, including storytelling, narration, and downloadable recipes.

Components:

• - A dedicated project website - This connects all interactive elements, such as the eBook, narration, and recipes.
• - Bilingual digital storybook - A visual and narrative delight inviting readers to join two sisters on their holiday journey in Puerto Rico.
• - Audiobook with environmental sounds - Each chapter enriched with traditional sounds to enhance engagement.
• - Traditional Puerto Rican recipes - A complete guide to making popular holiday dishes, emphasizing cultural culinary art.

The story conveys themes of family, tradition, and discovery, emphasizing the importance of roots and connections. The creative studio, Mundo Nana & Nina, collaborating with local talent, aims to make this emotional project resonate with audiences both on and off the island.

As this digital experience rolls out starting November 20, further content, collaborations, and highlighted cultural events will be added throughout the holiday season. Visitors can explore the storybook, savor the audio experience, and discover recipes that bring Puerto Rican holiday joy to homes worldwide. Resources for upcoming festive events, such as Kings' Day, Octavitas, and the San Sebastián Street Festivals, will also be accessible.

Conclusion
Through 'Mi Casa, Mi Navidad', Discover Puerto Rico beautifully encapsulates the essence of Puerto Rican culture. It aims to foster a sense of belonging and connection, ensuring that the warmth of the holidays resonates with everyone, no matter where they are in the world.