On August 27, 2025, Seven-Eleven Japan will kick off a nationwide collaboration campaign with STPR Family, a diverse roster of popular 2.5D idol and singing groups, including the beloved group 'SutoPuri.' This event marks an exciting opportunity for fans to engage with their favorite idols while enjoying delicious treats from Seven-Eleven.
The campaign runs from August 27 to September 9, 2025, allowing participants who purchase two specific sweets to enter a draw. The purchased items will generate a receipt containing a serial number, which can be used to enter for a chance to win exclusive rewards such as online talk sessions with STPR Family members and signed merchandise.
Details of the Campaign:
- - Campaign Period: August 27, 2025 – September 9, 2025
- - Application Period: August 27, 2025 – September 16, 2025
- - Eligibility: Purchase two of the featured 'THE SEVEN SWEETS' products to obtain a serial number printed on the receipt. By entering the serial number, fans can enter a lottery for wonderful prizes.
Prize Categories:
1.
3 Serial Code Course
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Prize: One-on-one online talk with STPR Family members. An exclusive chance for fans to interact directly with the idols.
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Eligibility: Requires three serial numbers.
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Winners: 182 fans will be selected, with seven winners per member.
2.
2 Serial Code Course
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Prize: Limited edition signed T-shirts featuring unique designs that are sure to catch attention on social media.
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Eligibility: Requires two serial numbers.
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winners: 140 fans will be selected from a total of 28 designs.
3.
1 Serial Code Course
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Prize: Exclusive Seven-Eleven QUO Card Pay worth 1,000 yen, adorned with unique designs available only at Seven-Eleven. A delightful way to make everyday purchases alongside your favorite idols.
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Eligibility: Requires one serial number.
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Winners: 500 fans will be selected.
Additionally, every participant will receive a special prize—a unique wallpaper design featuring STPR Family, with a total of six designs to collect! Note that each serial number can only be used once and must be redeemed during the campaign period.
About STPR Family:
STPR Family is a talent group managed by STPR, showcasing five distinct idol groups. As of August 2025, the roster includes popular groups like 'SutoPuri' and 'Knight X', among others, known for captivating fans with their engaging streaming content, captivating live performances, and diverse entertainment offerings, reaching over 30 million YouTube subscribers across its channels.
Towering achievements, such as consecutive live performances at Tokyo Dome and Belluna Dome, demonstrate STPR’s commitment to delivering 'fun' and connecting with fans worldwide through multifaceted entertainment ventures.
Industry Impact:
The collaboration taps into the increasing trend of immersive experiences between idol culture and commercial partnerships. By allowing casual participation, Seven-Eleven aims to enhance the shopping experience for fans, making every shopping trip a potential gateway to win exclusive interactions and merchandise.
In summary, the STPR Family and Seven-Eleven collaboration is set to deliver an exhilarating experience for fans in Japan, seamlessly blending shopping, entertainment, and interaction with idols, while reinforcing both brands' strong presence in the entertainment landscape.
For more information about the campaign, check the official website at
Seven-Eleven STPR Campaign.