REVOLVE Group Unveils New Permanent Retail Store at The Grove in Los Angeles

REVOLVE Group Expands Retail Footprint in Los Angeles



Global fashion retailer REVOLVE Group, Inc. has officially launched its new permanent store at The Grove in Los Angeles, a prime location that offers high visibility and foot traffic vital for brand engagement.

This innovative store, designed to create an immersive shopping experience, spans 8,450 square feet and represents the next chapter in REVOLVE's evolution. According to Michael Mente, Co-Founder and Co-CEO of REVOLVE, this new retail concept aims to bring together fashion, culture, and a unique customer experience, enhancing customer interaction in a meaningful way.

The design, masterminded by Montalba Architects, features a striking symmetrical entryway that welcomes shoppers into a space full of light and openness. The centerpiece is a sculptural spiral staircase that visually connects different levels and helps in navigating through the store. This architectural feature not only enhances the aesthetic appeal but also improves the flow of foot traffic, ensuring a seamless shopping journey.

The layout is strategically divided, allowing the first floor to showcase a curated assortment of clothing, footwear, accessories, and beauty products from both established and emerging brands, including popular in-house names like SRG, Helsa, and Eaves. The upstairs level caters to a luxury shopping experience, where visitors can indulge in exclusive contemporary and high-fashion collections offered by FWRD.

In line with REVOLVE's commitment to sustainable practices, the store also features FWRD Renew, a selection of authenticated pre-owned luxury handbags, merging luxury shopping with a sustainable approach. This signifies REVOLVE's understanding of current consumer trends, particularly the growing interest in second-hand luxury items.

Additionally, REVOLVE Group is expanding its offerings to male consumers with a dedicated selection of men's apparel and lifestyle products, acknowledging the increasing demand within the men’s luxury fashion segment. This calculated move to diversify their product range aligns with their business strategy to penetrate different market segments effectively.

The Grove itself, a premier shopping and entertainment location developed by Caruso, enhances the appeal of REVOLVE’s new store. It merges local charm with upscale retail, making it a sought-after destination not just for shopping but for experiencing a vibrant lifestyle culture. The Grove has earned accolades as one of Los Angeles’ leading shopping centers, attributed to its blend of excellent retail, dining options, and entertainment.

With the opening of this flagship location, REVOLVE Group aims to deepen its connection with the community in Los Angeles, leveraging its established online presence to enhance in-store experiences. As the company looks to the future, the growing popularity and market share of REVOLVE and FWRD signal a promising trajectory as they continue to engage with the Millennial and Generation Z consumers.

Shoppers can visit the new REVOLVE store from Monday to Thursday between 10 AM and 9 PM, and from 10 AM to 10 PM on Fridays and Saturdays. On Sundays, the store welcomes guests from 11 AM to 8 PM. The integration of technology, evolving retail strategies, and a focus on customer experience embodies the essence of the REVOLVE brand, setting new standards in the fashion retail landscape.

For anyone passionate about fashion and looking for a unique shopping experience, the new REVOLVE store at The Grove represents the perfect blend of innovation, style, and sustainability. Don't miss your chance to explore this new landmark in the heart of Los Angeles where fashion meets culture in profound ways.

Topics Consumer Products & Retail)

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