#Japan #Tokyo #Ice Cream #Super Cup #Meiji Essel

Discover the Super Cup Laboratory in Tokyo

Mark your calendars for September 18-21, 2025, as Meiji Co., Ltd. is set to host an exciting pop-up event called the "Super Cup Laboratory" in Harajuku, Tokyo. This unique experience marks the celebration of the Meiji Essel Super Cup, a staple in the world of ice cream, commemorating its release anniversary on September 20, also known as "Meiji Essel Super Cup Day."

The Meiji Essel Super Cup has been a beloved choice for over 30 years, continually introducing innovative flavors beyond classic options like vanilla and matcha, including trendy favorites such as edamame and roasted soybean flour. In an effort to connect with the next generation, this pop-up event aims to appeal particularly to teenagers.

At the Super Cup Laboratory, guests will step into the role of apprentice researchers, where they'll have the creative opportunity to customize their own Meiji Essel Super Cup ice cream. Attendees can choose from over 600,000 possible combinations to formulate their unique “Super Cup Equation.” The base ice cream—an ultra-vanilla flavor known for its perfect compatibility with a variety of ingredients—serves as the canvas for this experimental journey.

Participants will delight in their creations using laboratory-inspired tools such as test tubes, flasks, and syringes, allowing for a playful experience of mixing, topping, and blending flavors. From everyday toppings like natto and corn available at convenience stores to more adventurous ingredients, attendees can discover surprising tastes that encourage them to replicate their favorite combinations at home.

The event promises to expand the world of ice cream delights, offering an exploration of new flavors while emphasizing fun and enjoyment. By searching for their personal Super Cup Equation, guests will not just enjoy a cold treat but also contribute to the narrative of health and happiness through the delicious realm of ice cream.

Event Details:

• - Date: September 18-21, 2025
• - Hours: 11:00 AM - 7:00 PM (Experience duration: approximately 40 minutes; on the first day, the event opens at 4:00 PM)
• - Location: dotcom space Tokyo, 19-19 Jingumae, Shibuya-ku, Tokyo, B1F, Erin Dell Jingumae
• - Entry Fee: 500 yen (tax included)
• - Reservation: Prior reservation is required (some slots may be available on the day due to cancellations)
• - Official Website: Meiji Official Ice Cream Page
• - How to Reserve: Visit the official website’s reservation page to select and input your desired time.
• - Access: 2-minute walk from JR Harajuku Station (Takeshita Exit), 4-minute walk from Tokyo Metro Meiji-Jingu-mae Station.

Don't miss this opportunity to immerse yourself in the world of ice cream creativity and science at the Super Cup Laboratory!