#USA #Detroit #Women Empowerment #La Reina #HOME

HOME Introduces La Reina

In an inspiring move for the mortgage industry and beyond, the Hispanic Organization of Mortgage Experts (HOME) has launched La Reina, a shoe designed uniquely for women in the mortgage sector. This is not just any shoe—it represents empowerment and culture, celebrating the roles of women who are affecting change in homeownership across America.

Historical Context and Purpose

For years, women have played a pivotal role in transforming the world of mortgage lending and homeownership. Yet, they have not always received the recognition they deserve. La Reina, meaning 'The Queen' in Spanish, aims to fill that gap while also celebrating Hispanic and Latino culture. The shoe design was realized in collaboration with Hands on AliveShoes, and is a product of meticulous thought, reflecting both boldness in design and a deep-seated respect for cultural heritage.

Design and Features

Each pair of La Reina is crafted in Le Marche, Italy, renowned for its high-quality craftsmanship. Notably, the shoe boasts a metallic golden sole, a design choice that not only reflects elegance but also serves as a tribute to the rich cultural narratives of the Hispanic community. This shoe is said to inspire confidence in all who wear it, aligning with HOME’s mission to empower Hispanic and Latino individuals through education and advocacy in homeownership.

Rogelio Goertzen II, the founder and CEO of HOME, expresses his vision succinctly: "It has always been my vision to marry culture and cause." This philosophy pervades the creation of La Reina, as it seeks to honor the contributions of women in mortgage, offering them a stylish representation that matches the myriad roles they play in society. The launch coincides with Mother's Day week, a strategic choice that underscores the organization's commitment to celebrating extraordinary women throughout the year.

Mother’s Day and Ongoing Celebrations

La Reina's launch during Mother’s Day is particularly poignant, highlighting the nurturing and powerhouse roles many women fulfill simultaneously—be it as mothers, professionals, or community leaders. This initiative isn’t solely about footwear; it is about dignity, pride, and empowerment, signaling that women in this space deserve just as much recognition as their male counterparts.

The campaign is further supported by cultural icons like Bad Bunny, who not only lend their voices in advocacy but also rally for cultural upliftment. With celebrities drawing attention, the messaging around La Reina is not just for the consumers; it’s also about appreciation—a celebration of women who shape families, industries, and futures with their influence and determination.

Purchase Details

La Reina is currently available in limited quantities at www.TuNuevoHome.com/shop. Given the exclusive nature of this launch, rapid sales are expected, especially among those who resonate with both the aesthetic and symbolism behind the shoe. By purchasing La Reina, customers aren’t just acquiring a pair of shoes; they are making a statement of support for women making significant strides in a traditionally male-dominated field.

About HOME

HOME aims to break down barriers to homeownership and foster an environment where Hispanic and Latino Americans can thrive in real estate. They provide invaluable resources and programs focused on financial education, mortgage advocacy, and professional development for those looking to uplift their communities. With La Reina, HOME reinforces its ongoing commitment to empowering women and the communities they represent. For more information on advocacy opportunities or resources, visit www.TuNuevoHome.com.

La Reina symbolizes more than style; it’s a powerful reminder of the cultural and societal transformations driven by women every day, ensuring they are recognized and celebrated in every step they take.