#Japan #Tokyo #Kickstarter #Gaku #FlipNine

FlipNine and Gaku Join Forces to Promote Japanese Craftsmanship

In a significant move, FlipNine Inc., based in Chuo, Tokyo, and Gaku Inc., located in Minato, Tokyo, have entered into a business partnership aimed at taking Japan's unique craftsmanship to the global stage utilizing the Kickstarter platform. This collaboration, scheduled to officially commence on the specific date in 2025, focuses on expanding opportunities for the domestic market while supporting creative individuals involved in traditional Japanese arts.

The Vision Behind the Partnership

FlipNine, the company behind the cultural preservation project known as 'Noroshi,' launched in January 2023, is dedicated to fostering a sustainable future for Japanese traditional culture. The project connects emerging generations with the wisdom of artisans across various domains such as calligraphy, landscape painting, and illustration, with a roster of about 40 official creators. The creators produce and share original works that resonate with cultural significance both domestically and internationally.

Notably, Noroshi does more than just create art; it assists local creators and artisans with crowdfunding efforts and promotional support, helping them thrive in a competitive marketplace. The revenues generated from these initiatives are reinvested back into creative endeavors, ensuring the continuity of Japanese culture.

Meanwhile, Gaku's 'Peak Japan' serves as a bridge for Japanese craftsmanship to reach global audiences through Kickstarter. Specializing in traditional craft products like knives and ceramics, Peak Japan provides comprehensive support, including language services, promotional strategies, and logistical solutions, to help Japanese companies overcome the typical barriers faced in international markets. Recognized as an official expert by Kickstarter, Gaku has successfully guided over 400 projects, solidifying its reputation in the crowdfunding arena.

Structure of Support and Collaboration

The essence of the partnership is to merge the domestic and international crowdfunding capabilities of both companies. By using 'Peak Japan's' expertise in navigating Kickstarter, this alliance will create a robust model for sustainable content sharing that can leverage both markets. It aims to streamline the process of promoting Japanese traditional crafts on a global platform, making cultural heritage accessible to wider audiences.

Gaku's experienced native staff will provide essential support in overcoming the hurdles associated with language barriers, page creation for international audiences, and promotional work. Additionally, they will ensure that the products not only achieve visibility but also resonate with potential backers nationwide and beyond.

Exploring Kickstarter: A Global Platform for Innovation

Kickstarter, established in 2009 in New York, stands as one of the world's premier crowdfunding platforms, enabling creators from diverse fields—art, design, technology, film, and music—to share their innovative ideas with a global audience. With the platform's extensive reach, successful campaigns have laid the groundwork for many entrepreneurs looking to enter international markets. Over one trillion yen has been raised through projects listed here, highlighting Kickstarter’s integral role in product development, marketplace testing, and raising brand awareness on a global scale.

About Gaku and FlipNine

Gaku specializes in international crowdfunding support through Peak Japan. This initiative allows Japanese products to shine globally, overcoming language, promotion, and logistical challenges with finesse. Their unique service structure positions them as advocates for small to medium-sized Japanese enterprises aiming for international expansion.

On the other hand, FlipNine operates as an innovative advertising venture, running various platforms that include influencer-focused services and media for marriage information and asset management. Their breadth of experience enables them to provide comprehensive solutions tailored to diverse advertising needs.

In Conclusion

The partnership between FlipNine and Gaku is not merely a business arrangement; it is a commitment to ensuring the inheritance of Japanese culture through effective globalization. By utilizing a modern crowdfunding approach, they are setting the stage for a meaningful dialogue around traditional craftsmanship, and in doing so, contribute to a sustainable cultural economy that benefits not only Japan but the entire world.