Sedano's Supermarkets Now Accepts OTC and Flex Benefit Cards to Enhance Grocery Access

Sedano's Supermarkets Now Accepting OTC & Flex Benefit Cards



Sedano's Supermarkets, a cherished establishment in the Hispanic grocery sector in the U.S., is rolling out a new initiative that allows customers to utilize Over-the-Counter (OTC) and Flex benefit cards in-store starting June 12, 2025. This innovative move is designed to make essential grocery items more accessible for individuals, particularly seniors and caregivers who are managing special dietary and medical requirements.

This significant change in service not only broadens the range of payment options available for eligible members but also aligns with Sedano's mission of supporting health and wellness within the community. By permitting customers to apply their OTC and Flex benefits toward the purchase of approved food items, Sedano's aims to alleviate some financial strain while promoting better nutrition.

As part of this initiative, shoppers can buy various healthy staples such as fresh fruits, vegetables, dairy products, and whole grains. The introduction of these payment options offers members a more flexible way to utilize their benefits, ensuring they can prioritize their health while enjoying nutritious meals. Pedro Mesa, Director of Marketing at Sedano's, stated, “At Sedano’s, we care deeply about the families we serve. That's why we're proud to accept OTC and Flex benefit cards in-store—so our customers can easily use their benefits to bring home fresh, quality foods that nourish their loved ones.”

For customers wishing to make the most out of their benefits, it's recommended that they check with their healthcare provider to verify participation and to access a list of food items covered under their plan. This initiative underscores Sedano's commitment to fostering a healthier community and increasing the accessibility of essential products for all its customers, especially those who may face barriers in accessing nutritious food.

Founded in 1962 by the Herrán and Guerra families, Sedano's Supermarkets has grown into a hallmark of Hispanic grocery culture in the United States, boasting an impressive network of 32 stores across Florida, predominantly in Miami-Dade, Broward, Orange, and Osceola counties. With over 3,000 employees, it has become the largest independently owned Hispanic supermarket chain in America, known for its dedication to excellent customer service and an extensive range of ethnic products at competitive prices.

Beyond the incorporation of OTC and Flex benefits, Sedano's continues to innovate and transform to meet the evolving needs of its community. The company encourages customers to follow their social media channels for the latest updates and announcements or to explore career opportunities through their website.

The acceptance of OTC and Flex benefit cards at Sedano's can significantly improve grocery shopping experiences for many families, allowing them to access fresh and healthy foods without the stress of financial constraints. This progression marks not just a convenience, but a leap forward in nutritional availability and overall community health for those who rely on these essential grocery items.

In closing, Sedano's initiative reflects a broader commitment to community well-being and healthy living. With easy access to healthy food choices, customers are empowered to make better dietary decisions, leading to healthier lifestyles. The transformation within Sedano's is a testament to the value of community-focused grocery solutions that cater to the diverse needs of today's consumers.

Topics Consumer Products & Retail)

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