Seed Expands Its Retail Presence with Nationwide Launch at Sprouts Farmers Market

Seed's Retail Expansion at Sprouts Farmers Market

Seed, a microbiome science leader, has made a significant stride in its retail evolution by launching its clinically validated products at Sprouts Farmers Market, available in 450 stores nationwide. This initiative follows a remarkable 500% growth in revenue over the past three years, marking Seed's transition from a direct-to-consumer brand to a prominent omnichannel player in the health market.

Starting this week, consumers can find Seed's DS-01® Daily Synbiotic and DS-01® 14 Day Gut Reset on the shelves of Sprouts, which serves as a vital channel for health-focused shoppers. This launch not only amplifies Seed's visibility but also enhances consumer connections in a retail environment known for its emphasis on natural products.

Cathrin Bowtell, CEO of Seed Health, expressed enthusiasm about the launch, stating, "Our direct-to-consumer origins allow us to set high standards for science-driven health products. Entering Sprouts opens up new avenues for discovery and connection, making our products accessible to many more people."

Seed's journey began when its DS-01® Daily Synbiotic first gained traction in the market, quickly becoming a best-seller at Erewhon. This early success led to significant performances on platforms like Amazon, where it became one of the top five probiotics within a year, and Target, where it ranked among the top 10 in the Vitamins, Minerals, and Supplements category in a mere three months.

At Sprouts, the flagship product, DS-01® Daily Synbiotic, is offered at $59.99, while the new DS-01® 14 Day Gut Reset is priced at $29.99. The DS-01® formulation boasts an impressive array of 24 strains, designed for comprehensive benefits and validated through numerous clinical trials. Recent findings shared at the Digestive Disease Week® (DDW) 2025 conference highlighted the product's role in increasing vital microbial metabolites like Urolithin A and butyrate, crucial factors in gut health, metabolism, and aging.

The DS-01® 14 Day Gut Reset, designed for temporary digestive disruptions caused by stress or travel, is clinically validated for restoring healthy gut function and replenishing beneficial bacteria.

Ara Katz, Co-Founder of Seed Health, shared the brand's mission, stating, "Our expansion into Sprouts aligns with our goals to maximize the microbiome's potential for enhancing human health. It reflects our commitment to well-being, sustainability, and scientific integrity."

Looking ahead, Seed is poised for continued growth with its forthcoming microbiome-targeted innovations, offering extensive microbial and systemic health benefits. Supporting this mission is their environmental research division, SeedLabs, which focuses on microbial interventions to improve ecosystems affected by human activity.

As Seed Health continues to foster connections with consumers and expand its reach through strategic partnerships like this one, the company remains dedicated to illuminating the profound impact the microbiome can have on everyday wellness. With their innovative products now available at Sprouts Farmers Market, Seed is set to redefine the landscape of gut health and holistic well-being.