Lexus GX 550 Triumphs as SUV of Texas at Annual Truck Rodeo Event

Lexus GX 550 Named SUV of Texas

The recently launched Lexus GX 550, marking the third iteration of this luxury utility vehicle, has earned the prestigious title of SUV of Texas from the Texas Auto Writers Association (TAWA). This accolade was awarded during the 31st Annual Texas Truck Rodeo, held at Eagles Canyon Raceway in Decatur, Texas, a recognized event that invites automotive journalists to evaluate the latest models across various terrains.

Cynthia Tenhouse, the vice president of Lexus marketing, emphasized that the GX 550 represents a harmonious blend of off-road performance and luxurious amenities. The vehicle comes in six different grades, ensuring a diverse offering that meets the needs of various drivers, whether they desire reliability for daily commutes or an adventurous escape into nature.

In addition to the SUV of Texas award, the Lexus GX 550 was also recognized as the Midsize SUV of Texas, highlighting its exceptional performance in a highly competitive category.

The awards don't stop there; Toyota's Tacoma was honored as the Midsize Truck of Texas, showcasing the brand's strong presence in the truck segment as well. Alongside these, the event saw other notable recognition: the Toyota Wireless Trailer Camera won accolades for Best Towing Technology while the Safety Sense 3.0/Lexus Safety System+ 3.0 received praise for its driver assistance capabilities.

This eagerly awaited model, the 2024 Lexus GX, boasts a twin-turbocharged 3.4L V6 engine, expertly paired with a 10-speed Direct Shift Automatic Transmission. The enhanced powertrain offers a remarkable EPA-estimated highway fuel efficiency of 21 MPG. With an impressive output of 349 horsepower—exceeding the previous generation V8's 301 horsepower—and a significant torque of 479 lb.-ft., the GX 550 is engineered to thrill.

Designed with the adventurous spirit in mind, the GX offers full-time 4WD as standard, ensuring stability and control on varying terrains. New trims such as the Overtrail and Overtrail+ come outfitted with rugged 33-inch All-Terrain tires, tailored for off-road escapades.

During the Texas Truck Rodeo, automotive experts assessed vehicles based on rigorous criteria including performance, aesthetics, value, and overall appeal. TAWA President Cory Fourniquet noted the prestigious nature of the SUV of Texas award, remarking on the GX's luxury features, advanced technology, and off-road prowess that impressed attendees and evaluators alike.

TAWA has established itself as a pivotal player in automotive journalism over the past two decades, with its members advocating for quality and professionalism within the industry. Their events, such as the Texas Auto Roundup and Texas Truck Rodeo, have become essential in showcasing the latest innovations from manufacturers.

The Lexus GX continues to uphold its legacy of adventure readiness while catering to a lifestyle that appreciates elegance and performance. As Toyota gears up to advance its commitment to sustainable mobility, bolstered by its nearly 1,500 dealerships across the U.S., the recognition received by the Lexus GX 550 reinforces the brand’s dedication to providing excellence in the luxury SUV market.

For further details about the Lexus GX and its capabilities, interested individuals may explore the Lexus Newsroom for comprehensive insights.

About Toyota

Toyota has ingrained itself into the cultural fabric of the U.S. for almost seven decades. Committed to sustainable, next-generation mobility, the company operates across both the Toyota and Lexus brands, employing nearly 48,000 individuals in the U.S. Their commitment extends to various innovative educational programs aimed at benefiting underserved communities.

About Lexus

Lexus is a luxury lifestyle brand defined by its commitment to exceptional design and performance. Since its inception in 1989, Lexus has continually adapted and expanded its lineup to cater to a global luxury market, focusing on creating extraordinary experiences for its customers.