Higer Unveils New Bus Models at Euro Bus Expo 2026 in Birmingham

Higer's New Offerings Illuminate the UK Bus Market

The Euro Bus Expo 2026, held at the NEC in Birmingham from November 3, 2026, showcased the latest developments in the bus and coach industry. Among the exciting reveals, Higer, a prominent player in the bus manufacturing sector, introduced three impressive models, namely Azure 9, V12, and V10, marking a significant chapter for the brand in the UK market.

One of the standout models is the Azure 9, a city bus meticulously crafted to address the unique demands of the British transportation landscape. Stretching 8.9 meters in length, the Azure 9 is powered by a robust Cummins Euro 6 engine paired with a Voith automatic transmission, promising reliability and performance suited for intensive urban routes. Noteworthy features include air suspension and disc brakes on both axles, critical for navigating frequent stops and starts typical in city driving. Additionally, the bus is equipped with modern amenities such as a LED display for next-stop information, USB-C charging ports attached to each seat, and an Ardent induction loop.

To ensure a seamless experience for British operators, Higer and its distributor, Harris Bus & Coach, have rolled out a compelling three-year manufacturer’s warranty, covering up to 300,000 kilometers. With about 50 service points across the UK within a 150 km radius, operators can expect timely support and maintenance. Dave Porter, the CEO of Harris Bus & Coach, highlighted that the Azure 9 opens significant opportunities for regular route services in the UK, portraying it as a proven product with a trusted engine and transmission combination, explicitly designed to meet the operational demands of urban bus services.

Another exciting highlight at the expo was the V12 model, which is currently undergoing extensive testing within FlixBus’s UK network. Flaunting its iconic green design synonymous with FlixBus branding, the V12 aims to deliver on passenger experience. Shamil Maindiratta, CEO of FlixBus UK, emphasized their commitment to offering high-quality travel experiences that include safety, modernity, and comfort. The incorporation of essential features expected by FlixBus travelers ensures that the V12 meets industry standards and enhances FlixBus's market growth strategy leading up to 2027.

Meanwhile, the V10 has also garnered recognition, successfully sold to Bennett’s, a prominent British carrier. This model demonstrates Higer's ability to cater to a sophisticated and demanding UK market for buses and coaches, backed by comprehensive support including product warranties and a dealer network. Higer’s attention to detail and alignment with European operational needs signify a robust approach to breaking new ground in the UK’s bus manufacturing sector.

In essence, the innovative direction showcased by Higer at Euro Bus Expo 2026 not only highlights the company's commitment to enhancing public transportation but also reveals their strategic insights into the complexities and necessities of the UK transport environment. As cities worldwide pivot toward sustainable and efficient public transport systems, Higer's new models could play a pivotal role in shaping future commuting experiences for passengers across Britain.

With the combination of advanced engineering, warranty assurances, and local operational support, Higer is poised to thrive in the UK bus and coach market, delivering modern solutions for contemporary transit needs.