EICMA's 83rd Edition Opens with Record Attendance and Innovation Showcase at Fiera Milano Rho

Record-Breaking EICMA 2026 Kicks Off

The 83rd edition of EICMA, the International Motorcycle Exhibition, has officially opened its doors at Fiera Milano Rho, marking a historic moment in the show's timeline with unprecedented participation. Present at the opening ceremony was Italy's Vice-Premier and Minister of Infrastructure and Transport, Matteo Salvini, along with numerous dignitaries and representatives from the motorcycle industry.

With an astounding 765 exhibitors and 2,142 brands from 52 different countries, this year's event covers a massive 300,000 square meters of exhibition space, making it the largest EICMA to date. Since its establishment in 1914, EICMA has continued to evolve, with this edition featuring one additional hall compared to last year. The event has transformed into a prime hub for professionals and enthusiasts alike, showcasing the latest two-wheeled innovations and trends.

The first two days of the event, November 3 and 4, focused on industry professionals and media, ensuring that thousands of journalists and visitors were present to witness the latest advancements. Key highlights of these initial days included product launches, international previews, and networking opportunities, which solidified EICMA's role as the world's leading platform for the motorcycle industry. Paolo Magri, CEO of EICMA, shared insights on the growth of the exhibition, noting that since 2021, the number of exhibition halls has doubled from five to ten, a clear indication that companies are eager to invest in this significant event.

"These B2B days are paramount in connecting businesses with a global audience and providing new market opportunities," Magri stated. The international character of the exhibition is evident, with 74% of companies participating from abroad. Moreover, approximately 30% of exhibitors are newcomers or returning to EICMA, reinforcing the importance of the event within the industry.

Pietro Meda, President of EICMA, emphasized the festival's vital role in uniting the motorcycle community. "Companies showcase their latest innovations, professionals travel from around the world to connect, and enthusiasts plan their visits," he remarked. EICMA's mission extends beyond showcasing products; it aims to create added value for the supply chain, benefiting everyone from major manufacturers to startups while generating economic opportunities for Milan and the Lombardy region.

From November 5 to 8, EICMA will open its doors to the general public, featuring the latest offerings in products, technology, and accessories, along with competitions, shows, test rides, and exclusive experiences. One notable highlight will be the outdoor MotoLive arena, alongside activities centered around urban mobility and an exhibition celebrating the history of MotoGP.

This year's theme, "Always the First Time. Every Year a New Discovery," encapsulates EICMA's commitment to future innovations in the motorcycle industry, while also showcasing cutting-edge trends that will define the upcoming seasons. Open daily from 9:30 AM to 6:30 PM, visitors can secure tickets and find more information on their website, www.eicma.it, promising an engaging experience for all involved.

EICMA continues to set the standard in the motorcycle industry, fostering an atmosphere where innovation thrives as it seeks to deliver unforgettable experiences for both industry players and enthusiasts alike.