EICMA 2026 Inaugurates its Largest Exhibition in History with Global Participation
EICMA 2026, the 83rd edition of the International Motorcycle Exhibition, officially launched on November 9, 2026, at Fiera Milano Rho. The significant event was graced by the presence of Italy's Deputy Prime Minister and Minister of Infrastructure and Transport, Matteo Salvini. This exhibition represents the largest iteration in its storied history, with its roots stretching back to 1914.
This year, EICMA showcases a staggering 765 exhibitors, 2,142 brands from 52 countries, and covers 300,000 square meters of exhibition space. Notably, the event occupies ten pavilions for the first time since relocating to the Rho exhibition center – an increase in one pavilion compared to last year. With the opening ceremony attended by key figures including Paolo Magri, CEO of EICMA S.p.A., and Giuseppe Sala, the Mayor of Milan, the significance of this show was unmistakable.
The initial two days on November 3 and 4 were reserved for industry professionals and journalists, welcoming thousands of media representatives and tens of thousands of trade visitors worldwide. These days were filled with product launches, international debuts, business meetings, and networking opportunities, helping to affirm EICMA's role as a pivotal platform within the motorcycle industry.
Paolo Magri emphasized the event's growth, stating, "Since 2021, we've doubled our pavilion count from five to ten. This growth showcases companies' resolve to continue investing in EICMA and the value of personal interactions at events like these. The two B2B days are crucial as they connect businesses with a global audience, opening new market opportunities."
The global reach of EICMA was evident, with 74% of participating brands deriving from international markets. Approximately 30% of exhibitors attended EICMA for the first time or were returning after a hiatus. Pietro Meda, President of EICMA, remarked on the confluence of the sector around the event. He stated, "Companies present their latest innovations while professionals travel from across the globe to engage, and enthusiasts eagerly schedule their visits. Our responsibility is to translate this interest into value across the entire supply chain—from major manufacturers to startups, providing opportunities for Milan and the wider Lombardy region."
EICMA opened its doors to the general public from November 5 to 8, featuring the latest products, technologies, and accessories, in addition to thrilling competitions, performances, test riding sessions, and unique experiences. Among the highlights were the outdoor area MotoLive, activities centered around urban mobility, and an exhibit commemorating the vibrant history of MotoGP™.
The theme for this year's exhibition, "Always the First Time. Every Year, a New Discovery," reflects EICMA's ongoing commitment to anticipate the future of the two-wheeled sector while showcasing innovations and trends poised to shape upcoming seasons. Open daily from 9:30 AM to 6:30 PM until November 8, EICMA remains a cherished event on the motorcycle enthusiast calendar, promising continued evolution and excitement.
For further details and tickets, visit the official website at www.eicma.it.
This year, EICMA showcases a staggering 765 exhibitors, 2,142 brands from 52 countries, and covers 300,000 square meters of exhibition space. Notably, the event occupies ten pavilions for the first time since relocating to the Rho exhibition center – an increase in one pavilion compared to last year. With the opening ceremony attended by key figures including Paolo Magri, CEO of EICMA S.p.A., and Giuseppe Sala, the Mayor of Milan, the significance of this show was unmistakable.
The initial two days on November 3 and 4 were reserved for industry professionals and journalists, welcoming thousands of media representatives and tens of thousands of trade visitors worldwide. These days were filled with product launches, international debuts, business meetings, and networking opportunities, helping to affirm EICMA's role as a pivotal platform within the motorcycle industry.
Paolo Magri emphasized the event's growth, stating, "Since 2021, we've doubled our pavilion count from five to ten. This growth showcases companies' resolve to continue investing in EICMA and the value of personal interactions at events like these. The two B2B days are crucial as they connect businesses with a global audience, opening new market opportunities."
The global reach of EICMA was evident, with 74% of participating brands deriving from international markets. Approximately 30% of exhibitors attended EICMA for the first time or were returning after a hiatus. Pietro Meda, President of EICMA, remarked on the confluence of the sector around the event. He stated, "Companies present their latest innovations while professionals travel from across the globe to engage, and enthusiasts eagerly schedule their visits. Our responsibility is to translate this interest into value across the entire supply chain—from major manufacturers to startups, providing opportunities for Milan and the wider Lombardy region."
EICMA opened its doors to the general public from November 5 to 8, featuring the latest products, technologies, and accessories, in addition to thrilling competitions, performances, test riding sessions, and unique experiences. Among the highlights were the outdoor area MotoLive, activities centered around urban mobility, and an exhibit commemorating the vibrant history of MotoGP™.
The theme for this year's exhibition, "Always the First Time. Every Year, a New Discovery," reflects EICMA's ongoing commitment to anticipate the future of the two-wheeled sector while showcasing innovations and trends poised to shape upcoming seasons. Open daily from 9:30 AM to 6:30 PM until November 8, EICMA remains a cherished event on the motorcycle enthusiast calendar, promising continued evolution and excitement.
For further details and tickets, visit the official website at www.eicma.it.
Topics Auto & Transportation）
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