#Japan #Tokyo #ABITOKYO #Yen Channel #MIRACOCO

Yen Channel Achieves Phenomenal Sales on TikTok

In an impressive display of live commerce success, S Holdings, based in Tokyo's Shinagawa Ward, recently celebrated a milestone with its apparel brand ABITOKYO. During a TikTok live commerce event held on August 17, 2026, a beauty product named MIRACOCO Wrinkle Rule sold out 2,000 units in roughly ten minutes. This achievement highlights the increasing impact of live commerce in the beauty and cosmetics industry.

Innovative Sales Strategy

The MIRACOCO Wrinkle Rule is specifically designed to address common aging concerns such as fine lines and sagging skin around the eyes, mouth, and forehead. What sets this product apart is its unique approach: the cream is applied in a small amount to the desired area and left to dry, physically stretching the skin's surface for a tauter appearance. This simplicity makes it an attractive addition to daily beauty routines, requiring no specialized skills—just apply and let it dry.

The Yen Channel livestream not only showcased the product's characteristics but also included live demonstrations to effectively illustrate its application and results. By allowing viewers to engage in real-time communication, they were able to visualize the product's effectiveness, resulting in an influx of orders as soon as sales commenced.

Key Features of MIRACOCO Wrinkle Rule

1. Simple Application: Users need only to apply the cream to targeted areas and allow it to dry, making it easy for anyone to incorporate into their makeup routine.
2. Physical Skin Stretching: By combining the drying process with the application, the product mechanically stretches the skin's surface, helping to smoothen the appearance of fine lines.
3. Non-Whitish Formula: With no sodium silicate included, the product minimizes white residue, allowing it to be used on bare skin as well as layered over foundation.

The Unique Shopping Experience of Yen Channel

What makes Yen Channel stand out in the crowded marketplace of live commerce is its focus on engaging viewers through interactive demonstrations rather than simply listing specifications. Especially in the beauty and health sector, providing clear information about product characteristics and usage is crucial for helping consumers make informed choices. Through this unique approach, viewers can assess whether the product meets their needs.

S Holdings aims to continue innovating within its live commerce sector and beyond, enhancing the purchasing experiences by connecting customers with products through engaging interactions.

About Yen Channel

As one of Japan's leading TikTok live commerce channels, Yen Channel excels at showcasing a variety of products ranging from beauty items and health supplements to its own apparel line, ABITOKYO. It operates under the banner of S-LIVE JAPAN, a boutique that specializes in live broadcast productions, and has been recognized for its stellar marketing strategies that resulted in nine consecutive months at the top of TikTok Shop's star rankings. The channel emphasizes collaboration with local government initiatives and Korean manufacturers, demonstrating their versatility and strong industry connections.

For more information, visit the Yen Channel on TikTok.

About S-LIVE JAPAN

S-LIVE JAPAN is a production house specializing in live commerce with a strong presence on TikTok. They support brands in maximizing sales through various live-streaming initiatives, from planning to execution, including data analysis and feedback. Their goal is to create an immersive experience for viewers where seeing, talking, and buying become one seamless process of engagement.

For collaborations or interviews, don’t hesitate to reach out to their PR team via their official website.

Company Overview

• - Company Name: S Holdings Co., Ltd.
• - Location: 3-5-11 Kamiyamasaki, Meguro Villa Garden 4F, Shinagawa, Tokyo
• - CEO: Enyon Jin
• - Founded: May 14, 2012
• - Capital: 50 million yen
• - Business Focus: Live commerce, influencer training, brand services, and AI technology.
• - Website: S Holdings