MOISĒ Unveils Innovative Beauty Products at Seongsu Japan Pop-up in Shibuya

The beauty brand MOISĒ, under the umbrella of MOODLABS, has recently made its Japanese debut at the pop-up event "SEONGSU JAPAN in SHIBUYA" held from July 29 to August 4, 2026. This event marks a significant milestone for MOISĒ, as it introduces its products to Japanese consumers for the very first time. The buzz surrounding the brand was palpable, with numerous inquiries about product availability and enthusiastic posts on social media sharing firsthand experiences.

A Unique Experience Connecting K-beauty and Japanese Consumers

The Seongsu Japan pop-up event serves as a bridge between K-beauty brands, often unfamiliar to Japanese consumers, and potential customers. The immersive space, echoing the vibrant atmosphere of the Seongsu district in Seoul, saw a steady stream of visitors lining up to engage with the brand. This interaction allowed MOISĒ to introduce its innovative offerings directly to a new audience.

At the pop-up, attendees enjoyed the opportunity to test lip treatments and sunscreen products in an interactive setting. Many participants engaged with the brand representatives to learn more about product textures and effects, leading to passionate inquiries like, "When will these products be released?" showing a clear interest in the new offerings.

Consumer Feedback on the Lip Treatment

The star of the pop-up was the "8 Peptide Double Volume Lip Treatment." Visitors immediately noticed the cooling sensation upon application and the plumping effect, which quickly garnered attention on social media. Feedback included statements such as:

- "It's a plumper that doesn’t hurt too much. It provides a refreshing feel, and my lips look fuller!"
- "My lips feel soft and hydrated! Perfect for at-home care or outings."

Particularly noteworthy was a sensitive consumer's feedback, who remarked:

- "I usually suffer from chapped lips, but this product keeps them supple! It’s a gentle plump that doesn’t cause pain."
- "My lips were instantly hydrated and looked fuller with a lovely natural hue."

Such positive comments highlight the product's unique selling proposition in a market often filled with harsh lip plumping treatments.

This signature item from MOISĒ was developed with the philosophy of integrating treatment results into daily skincare routines. With a staggering 15,355% achievement rate in a crowdfunding campaign in Korea, and having topped sales in the lip balm category, MOISĒ is excited about the favorable reception in Japan. The upcoming release, scheduled for late August, promises to enhance the plumping effect further and incorporate natural ingredients like pomegranate extract for added color enhancement.

The Innovative AI Glow Repair Tinted Sunscreen

Alongside the lip treatment, the pop-up featured the "AI Glow Repair Tinted Sunscreen," designed to merge UV protection with an impeccable finish. MOISĒ introduces the "Glow Barrier Care" concept, emphasizing the combination of glow and skin barrier into one application. The color-adjusting formula aims to provide a natural tone-up while maintaining a lightweight feel without a cakey appearance.

With SPF50+ and PA++++ protection, the tinted sunscreen integrates seamlessly into daily routines, offering visitors a firsthand experience of its texture and finish during the event. Attendees were captivated by the product's unique color-changing feature; the cream appears white upon application but adapts to individual skin tones. Enthusiastic comments flooded social media, expressing surprise and appreciation for its impressive compatibility with various skin tones:

- "I was worried it might leave a white cast, but it changed to a beautiful beige!"
- "It provides a glow without that annoying sticky feeling!"

Other testimonials noted that the product was gentle on the eyes and did not clog pores, further strengthening its appeal among consumers.

Expanding the Product Line with New Offerings

Following the initial offerings, MOISĒ plans to expand its product lineup with the upcoming "AI Lift & Refine Cream Wrapping Mask," focusing on enhancing at-home skincare experiences. Infusing high concentrations of exosomes and collagen into a cream wrapping sheet, this product aims to deliver results different from previous treatments. The brand aims to establish a broader presence in the skincare market, steadily building on positive consumer reactions and feedback.

Brand Message and Future Aspirations

MOISĒ embraces a philosophy of viewing skincare and makeup as a unified routine rather than separate entities. The brand’s core message, "Be Your Own Favorite," encourages consumers to discover and celebrate their unique beauty. MOISĒ values genuine consumer feedback and plans to incorporate insights from its Shibuya event into future product development and brand communications. The company's vision includes not only establishing brand recognition and sales channels in Japan but also expanding its reach in the global beauty market. Following the Shibuya pop-up, MOISĒ is set to launch more pop-up stores in Fukuoka and Tokyo, allowing more consumers to experience the innovative beauty solutions firsthand.

For more information on MOISĒ, visit their official online store or their Instagram page at @moisebeautyjp.