GiGO and CX Alliance
2025-04-28 07:11:25

Collaboration Between GiGO and Culture Experience to Launch Innovative Entertainment Ventures

The collaboration between GENDA GiGO Entertainment and Culture Experience marks a significant step in the world of entertainment integration. Based in Tokyo, GiGO stands firm on the vision of 'heating the world with ASOBI,' focusing on creating immersive, real-life entertainment experiences that appeal to the senses. Meanwhile, Culture Experience, known for its corporate slogan 'Living your passions,' aims to introduce a new era of experiential bookstores across Japan, fostering community interaction and proposing innovative lifestyles through engaging spaces.

The recently forged agreement aims to leverage each organization's strengths: GiGO’s expertise in IP-driven amusement offerings and Culture Experience's insight into the bookstore business with TSUTAYA outlets. By blending their operational know-how and extensive logistics networks, the two companies aspire to co-create a diverse range of IP products and entertainment spaces within bookstores.

One remarkable development from this partnership is the introduction of the 'Mini Location' at TSUTAYA Abenobashi in Osaka, featuring GiGO's mini cranes, enhancing customer engagement with interactive gaming experiences. Set to open soon, the Mini Location is designed to host up to 30 arcade games, creating a localized hub of amusement entertainment within the bookstore, ready to attract a wide demographic of customers.

TSUTAYA Abenobashi Mini Location Overview:


  • - Address: 2-1-34 Abenosuji, Abeno-ku, Osaka City
  • - Access: 7-minute walk from JR 'Tennoji Station'
  • - Business Hours: 9:00 AM - 11:00 PM
  • - Floor Space: 10 tsubo
  • - Game Count: Total of 20 crane games
  • - Store URL: TSUTAYA Abenobashi Store
  • - Social Media: X/Twitter

About Culture Experience


Name: Culture Experience Co., Ltd.
Location: Kanda Surugadai 4-3, Chiyoda-ku, Tokyo
CEO: Shinichiro Kamihara
Established: October 1, 2023
Business Focus: Managing franchising operations for TSUTAYA, TSUTAYA BOOKSTORE, and other Tsutaya-related stores in Japan.
Website: Culture Experience

Learning More About GiGO


For more on GiGO, which translates to 'Get into the Gaming Oasis,' this brand emphasizes satisfying people’s desires through real-life interactive experiences. The name reflects the objective of being an oasis that meets the evolving expectations of its audience, hence the term 'Get into the Gaming Oasis.' Backed by this philosophy, GiGO continues to innovate in the arcade and entertainment space, ensuring it remains a pivotal part of the gaming culture.


In conclusion, the collaboration between GiGO and Culture Experience signifies a new horizon for entertainment in Japan, promising to spark new customer experiences that intertwine gaming and literature through innovative spaces across the nation.


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Topics Entertainment & Media)

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