#Japan #Tokyo #Hello Kitty #Sanrio #LPGA

Sanrio and LPGA: A New Era of Smiles and Support

In a groundbreaking move, Sanrio, the beloved brand behind iconic characters like Hello Kitty, has announced a multi-year global partnership with the Ladies Professional Golf Association (LPGA). With the vision of "One World, Connecting Smiles," the partnership aims to create valuable experiences that connect people while supporting the next generation of golfers worldwide.

This collaboration is set to merge Sanrio's cherished characters with the world of golf, delivering joy and smiles while aiming to unite golf enthusiasts across the globe. From initiatives to invigorate the golf community to experiential events on the LPGA tour, the collaboration will include support for young golfers, storytelling through digital platforms, and a range of activities tailored to fans and spectators.

Historically, Sanrio has been a staunch supporter of emerging female golfers in Japan. Notably, they have played a significant role as a special sponsor for the "Mynavi Next Heroine Golf Tour" in collaboration with Mynavi and ALBA, which featured the "Sanrio Smile Golf Tournament." This new partnership with LPGA marks Sanrio's commitment to expanding its support globally for the next generation of female athletes.

Wataru Nakatsuka, Executive Director overseeing Sanrio's strategic department, expressed, "Sanrio believes in the power of smiles to connect people and create invaluable moments. Through our partnership with LPGA, we hope to share the joy that defines Sanrio with everyone involved in golf while empowering aspiring global female athletes to pursue their dreams."

Additionally, Jodi Brothers, Chief Sales & Partnership Officer of LPGA, shared her excitement about the partnership: "We are thrilled to welcome Sanrio and its characters into the LPGA family. Many of our fans already interact with Sanrio characters in their daily lives, making the union of these two global brands a perfect fit in supporting our incredible athletes. I can’t wait to see how we can enhance the LPGA tour with characters like Hello Kitty."

The partnership will introduce several specific activities at various tournaments, including:

Youth Golf Clinics

These events will take place at LPGA tournaments, offering practical golf training for young participants while fostering confidence, connection, and enjoyment through sports. Sanrio aims to provide support for the next generation of athletes so they can dream big and play joyfully, making a positive impact along the way.

Expo Space

Sanrio plans to set up booths at LPGA tournaments featuring interactive photo opportunities and meet-and-greet sessions with beloved characters, providing participants with memorable experiences.

About LPGA

The Ladies Professional Golf Association (LPGA) is the leading organization for women’s professional golf, founded in 1950 by 13 pioneering women. Today, it comprises members from approximately 40 countries, making it the longest-standing professional sports organization for women. Through the LPGA Tour, Epson Tour, LPGA Professionals, and joint ventures with the Ladies European Tour, LPGA offers female golfers a stage to pursue their dreams at the highest level.

In addition to professional tours and coaching programs, the LPGA also engages in philanthropic efforts, supporting young female golfers through junior golf programs. Furthermore, the LPGA Amateurs division provides play and learning opportunities to members worldwide.

LPGA strives to utilize its unique platform to inspire, transform, and create opportunities for women both on and off the golf course. For the latest updates, visit the official LPGA website (www.LPGA.com) or check out their mobile app available on Apple and Google Play. Follow them on Facebook, X, Instagram, and YouTube for more engaging content.

About LPGA Tour

The LPGA Tour is the premier competitive series for the world's top-class female golfers. Over the course of the year, more than 32 tournaments are held across 12 countries, featuring over 200 players. With a total purse exceeding $129 million, the tour is broadcast in more than 220 countries and regions. In the United States, the Golf Channel serves as the official broadcasting partner for the LPGA Tour.