Rado Takes Center Stage as Official Timekeeper for the 2026 Nexo Dallas Open

In an exciting announcement, Rado has been confirmed as the official timekeeper for the highly anticipated Nexo Dallas Open, set to take place from February 7-15, 2026. This prestigious tennis tournament is marking its second year on the ATP calendar and is now classified as an ATP 500 event, elevating its status in the international tennis community.

Previously an ATP 250 event, the tournament has undergone significant transformations, including a move to the Ford Center at The Star in Frisco, North Texas. This venue, famously known as the home of the Dallas Cowboys, will now provide a climate-controlled, indoor environment where players can shine without the interference of weather elements. As expectations rise, the competition is attracting top-tier talent, drawn by the allure of more substantial championship points and a generous prize pool.

A Special Celebration

This year's event holds a special resonance as Rado proudly celebrates its 40 years of involvement in the tennis world. Rado's long-standing dedication to the sport is reaffirmed through its sponsorship of the Nexo Dallas Open, mirroring the tournament's journey of reinvention. The timepiece manufacturer has consistently aligned itself with the values of innovation and excellence in tennis, much like the tournament's own ambition to elevate its global presence.

With the 2026 Nexo Dallas Open, players from around the globe, including talents from Canada, Norway, Croatia, Italy, France, Spain, Serbia, and Bulgaria, will compete for supremacy. This diverse lineup reflects the event's renewed international appeal while maintaining a strong presence of American players, showcasing the sport's global nature.

The partnership with Rado brings an exciting element to the tournament, as the brand will install dedicated corner clocks within the Ford Center that will not only track match duration but also display the current time, thus enhancing the overall experience for up to 6,000 tennis fans. Rado's commitment to precision timing is set to enrich the viewing experience and enjoyment of the game.

Insights from Rado's Leadership

Adrian Bosshard, CEO of Rado, expressed his admiration for the tournament’s evolution, stating, "The Nexo Dallas Open has completely reinvented itself over the last few years, and that's a quality we admire at Rado. As the Master of Materials, we're focused on innovation and advancement, qualities you can see in our watches, which embody progress alongside the traditions of Swiss watchmaking."

The event's indoor setting and consistent conditions are indicative of how the tournament is positioned as a critical stop on the ATP Tour, serving not only as a competitive event but also as an early signal of which players can thrive in such environments. The conditions promote rapid play and exhilarating matches, a recipe that will surely captivate audiences.

Marking 40 Years of Tennis Partnership

To commemorate four decades in tennis, Rado is unveiling a special-edition timepiece, the Rado Captain Cook x Tennis Limited Edition. This model blends sporty aesthetics with vintage design cues, all while promising on-court performance and off-court elegance. It features an EasyClip system, allowing the quick interchange of different straps, making it as versatile as the athletes it celebrates.
The watch is equipped with playful elements as well—Super-LumiNova markers at key tennis scoring points, showcasing Rado’s creative engagement with the sport.

As tennis players gear up for the Nexo Dallas Open, audiences can look forward to witnessing not just high-stakes matches, but also the skill and craftsmanship embodied in every Rado timepiece showcased at the event. Rado’s dedication to the sport ensures a fitting tribute to their 40 years with tennis, which promises to resonate throughout the tournament.

Conclusion

The Nexo Dallas Open is set to be a highlight of the ATP calendar, with elevated expectations so far, thanks in no small part to Rado's meticulous timekeeping and sponsorship. As the brand continues to honor its past while looking towards the future, tennis fans can expect a thrilling week of competition, innovation, and celebrations in 2026.