USA Bobsled and The Uptown Agency Launch Nationwide Campaign '50 States Strong'

USA Bobsled and Skeleton Launch '50 States Strong'

In an inspiring move to further support American athletes in the sports of bobsled and skeleton, USA Bobsled/Skeleton has teamed up with The Uptown Agency to unveil a new initiative titled "50 States Strong." This nationwide campaign is designed to rally fans from all corners of the United States, creating a collective wave of encouragement for the nation's bobsled and skeleton competitors.

Uniting the Nation

The essence of the "50 States Strong" campaign revolves around a powerful and straightforward concept: when the stakes are highest, supporters should have a clear and impactful way to express their backing. By uniting communities, families, alumni, and enthusiasts, this campaign aims to harness public momentum and make a significant contribution to the future of Team USA.

Mickie Knous, a notable Olympian and the Director of Partner/Sponsor Development at USA Bobsled/Skeleton, expressed her longstanding vision for the initiative. She stated, "This campaign has been a long time in the making, and although bringing such a large-scale idea to life requires ample resources and creativity, I’m thrilled that our partnership with The Uptown Agency has made this vision a reality. I can't wait to see support pouring in from every corner of the country!"

The Importance of Support

Aron McGuire, CEO of USA Bobsled/Skeleton, emphasized the significant challenge facing the U.S. team, remarking, "Unlike many countries we compete against, the USA Team does not receive government funding. The success we achieve on the world stage is entirely dependent on the generosity of our donors who believe in our athletes and their values. We are confident that '50 States Strong' will make a meaningful impact."

As the 2025-26 season progresses, The Uptown Agency has been instrumental in turning this concept into a tangible campaign. Joseph Alexander, the CEO of The Uptown Agency, indicated their ambition to convert awareness into action. He elaborated, "Our aim is to facilitate a national movement where every state has the opportunity to stand behind our athletes in a simple yet effective manner."

A Call to Action

To engage with the campaign, supporters are encouraged to learn more and contribute through the dedicated website, 50StatesStrong.org. The initiative promises to not only tell the athletes' stories but will also reflect the unified spirit and pride of all fifty states. Thus, the campaign opens the door for every individual to become part of a significant national movement.

About The Uptown Agency

The Uptown Agency is a recognized, award-winning firm based in Dallas, specializing in brand development, media, and public relations. They focus on driving growth for ambitious companies by delivering tailored marketing and communication strategies. The cooperative dynamic of their multidisciplinary team enables them to create compelling branding while using data-informed strategies to achieve measurable business outcomes. More details can be found on their website theuptownagency.com.

About USA Bobsled and Skeleton

USA Bobsled and Skeleton, or USABS, serves as the national governing body for these thrilling winter sports in the U.S., dedicated to nurturing athletes from novice levels to elite competition. For further information, enthusiasts can explore USABS.com, and follow their journey across social media platforms including Instagram, Facebook, and TikTok.

As the campaign launches, the message is clear: come together in support of Team USA and show that the spirit of bobsled and skeleton is strong in all fifty states.