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Analytic Partners' Recognition in Marketing Analytics

In a milestone announcement on January 28, 2026, Analytic Partners, a renowned leader in commercial analytics, garnered the prestigious title of a leading company in the Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026 report. This acclaim is significant, marking the company's highest score in the Current Offering category while also ranking as a top contender in Strategy.

Analytic Partners has consistently demonstrated its prowess in the analytics domain, having previously been recognized in the Gartner® Magic Quadrant™ 2025 for marketing mix modeling solutions, where it also claimed the highest ratings in the Execution and Completeness of Vision criteria. These accolades are part of a long list of acknowledgments received from various analytical firms, reiterating the company’s commitment to innovative marketing analytics.

Nancy Smith, President and CEO of Analytic Partners, expressed her enthusiasm regarding this recognition, stating, “In an era marked by unprecedented change, executives demand the ability to make faster, better decisions. Being named a leader by both Gartner and Forrester validates our mission and the dedication of our team to transform data into commercial intelligence.” This underlying objective remains focused on empowering brands to leverage tools like GPS-Enterprise® that extend beyond mere marketing efforts to enhance overall corporate decision-making on a global scale.

Comprehensive Evaluation and High Ratings from Forrester

The Forrester Wave™ report serves as an exhaustive assessment of marketing measurement service providers based on 31 evaluation criteria. Analytic Partners achieved top scores across the board in several key areas, including:

• - Scenario Planning
• - Talent Strategy
• - Global Delivery Strategy
• - Innovation
• - Change Management Consulting
• - Training and Expertise

Furthermore, the report accentuated Analytic Partners' systematic approach, characterized by intensive stakeholder interviews and prescriptive engagement playbooks, which ultimately enhances its capabilities in data quality and taxonomy, business strategy, brand portfolio consulting, and customer onboarding.

A Global Solution for Global Brands

The technology and unparalleled analytics solutions offered by Analytic Partners are supported by a robust global delivery strategy. With over 600 onshore consultants engaged in localized markets, they can deliver tailored solutions to various global brands. The company also fosters talent and customer development through its NorthStar Academy, which serves as a hub for customer and employee training, workshops, and thought leadership discussions.

The company's acquisition of Magic Numbers and Analyx has further strengthened its ability to assist multinational organizations more effectively.

Customer feedback echoes a sentiment of satisfaction with AP’s strategic partnership, global outreach, and positive ROI. As noted in the report, multinational corporations aspiring to implement advanced measurement systems or seeking training to develop a measurement culture should consider a partnership with Analytic Partners.

Maggie Merkle, Chief Customer Officer at Analytic Partners, commented, “Technology is the engine, but our people and local expertise drive real change for our clients.” The recognition of its global delivery and talent strategy serves as a testament to the strength of its customer engagement team. By combining superior technology with strategic support, Analytic Partners ensures that clients see tangible returns on their measurement investments.

Commitment to Innovation

Analytic Partners' dedication to innovation is further illustrated by its substantial reinvestment of revenue into initiatives aimed at fostering customer growth while staying at the forefront of technological advancements. These innovative initiatives enable broader business applications and cutting-edge technologies, providing AI-powered insights and dynamic analytics that lead to faster decision-making and improved forecasting accuracy for clients.

Moreover, the company sustains this innovative momentum through strategic partnerships, notably its exclusive collaboration with Visa, which provides customers with unique insights into spending share and customer loyalty.

For additional resources, customers can access the Forrester Wave™ Marketing Measurement and Optimization Services, Q1 2026 report as well as the Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions free of charge, allowing them to delve deeper into industry assessments and align their strategic initiatives effectively.

About Analytic Partners

Analytic Partners specializes in marketing measurement and commercial analytics for Fortune 500 companies globally. The company delivers adaptable solutions that foster deeper business insights while supporting timely planning and optimization efforts. By transforming data into actionable intelligence, Analytic Partners assists clients in building strong customer connections and achieving economic success. For further information, please visit analyticpartners.com.