Chery Group Celebrates Fortune Global 500 Ranking and LEPAS Launch in Jakarta
In a remarkable feat that highlights its growing influence, Chery Group recently secured a place in the Fortune Global 500, making significant strides in the automotive industry. Furthermore, the brand LEPAS made an impressive debut at the GIIAS auto show in Jakarta, Indonesia, where it successfully captured its first overseas orders for its latest model, the L8.
The GIIAS event served as an ideal launching pad for LEPAS, which showcased a lineup of standout vehicles including the L8, L6, and L4, focusing on users who aspire to embody current fashion trends. The centerpiece of LEPAS's presentation was encapsulated in the theme of "refined travel," marking a shift from mere functional satisfaction to a more aesthetic lifestyle approach. This thematic shift reflects a growing emphasis on the sensory and experiential aspects of driving rather than just utilitarian concerns.
The LEPAS exhibition at the auto show was designed to be immersive, with a podium-like display space that reflected the brand's lifestyle aesthetic. This setting allowed attendees to experience first-hand the brand's philosophy, which posits that automobiles are an extension of one’s life and personal style. In its global ambitions, LEPAS aims to leverage a strategy of "design + technology + service," striving to provide a holistic and elegant driving experience that resonates across different markets.
The L8, representing a new energy model, is characterized by its sleek silhouette and distinctive headlight clusters, suggesting that "elegance is power"—a core principle of LEPAS design. The interior boasts a dashboard with natural textures and an airflow-inspired layout that emphasizes comfort and intelligence, appealing to the discerning tastes of urban elites worldwide. Plans are underway for the L8 to incorporate Chery Group's Super Hybrid System (CSH) to enhance the diverse needs of users globally.
Chery Group’s rapid global expansion underscores its commitment to new energy vehicles and intelligent driving technologies. With a comprehensive R&D strategy aimed at mass production and developmental foresight, the company has achieved significant advancements, enabling it to offer unique automotive products that cater to a global audience.
As of July 2025, Chery's export figures have surpassed 5 million units, affirming its status as a leader in exporting Chinese-branded passenger vehicles. In its latest undertaking, the company not only celebrated an impressive 152 rank advancement in the Fortune Global 500 list but also marked the global launch of the LEPAS brand as a pivotal moment in its journey.
The LEPAS brand is strategically aligned with Chery Group's global resources in R&D, manufacturing, supply chains, and distribution networks, ensuring a robust support system for rapid market responsiveness. The global launch of LEPAS transcends mere product introduction; it symbolizes the initial realization of the brand’s concept of "refined travel."
Dignitaries, media representatives, and dealers participated in the event, which also included the announcement of sponsorship involvement with Miss Universe Indonesia. This strategic move aligns with LEPAS's ambition to position itself prominently on the international stage and capture the attention of potential customers globally. It’s evident that LEPAS is ready to step into the spotlight, signaling its intent to make waves in the competitive automotive market.
The GIIAS event served as an ideal launching pad for LEPAS, which showcased a lineup of standout vehicles including the L8, L6, and L4, focusing on users who aspire to embody current fashion trends. The centerpiece of LEPAS's presentation was encapsulated in the theme of "refined travel," marking a shift from mere functional satisfaction to a more aesthetic lifestyle approach. This thematic shift reflects a growing emphasis on the sensory and experiential aspects of driving rather than just utilitarian concerns.
The LEPAS exhibition at the auto show was designed to be immersive, with a podium-like display space that reflected the brand's lifestyle aesthetic. This setting allowed attendees to experience first-hand the brand's philosophy, which posits that automobiles are an extension of one’s life and personal style. In its global ambitions, LEPAS aims to leverage a strategy of "design + technology + service," striving to provide a holistic and elegant driving experience that resonates across different markets.
The L8, representing a new energy model, is characterized by its sleek silhouette and distinctive headlight clusters, suggesting that "elegance is power"—a core principle of LEPAS design. The interior boasts a dashboard with natural textures and an airflow-inspired layout that emphasizes comfort and intelligence, appealing to the discerning tastes of urban elites worldwide. Plans are underway for the L8 to incorporate Chery Group's Super Hybrid System (CSH) to enhance the diverse needs of users globally.
Chery Group’s rapid global expansion underscores its commitment to new energy vehicles and intelligent driving technologies. With a comprehensive R&D strategy aimed at mass production and developmental foresight, the company has achieved significant advancements, enabling it to offer unique automotive products that cater to a global audience.
As of July 2025, Chery's export figures have surpassed 5 million units, affirming its status as a leader in exporting Chinese-branded passenger vehicles. In its latest undertaking, the company not only celebrated an impressive 152 rank advancement in the Fortune Global 500 list but also marked the global launch of the LEPAS brand as a pivotal moment in its journey.
The LEPAS brand is strategically aligned with Chery Group's global resources in R&D, manufacturing, supply chains, and distribution networks, ensuring a robust support system for rapid market responsiveness. The global launch of LEPAS transcends mere product introduction; it symbolizes the initial realization of the brand’s concept of "refined travel."
Dignitaries, media representatives, and dealers participated in the event, which also included the announcement of sponsorship involvement with Miss Universe Indonesia. This strategic move aligns with LEPAS's ambition to position itself prominently on the international stage and capture the attention of potential customers globally. It’s evident that LEPAS is ready to step into the spotlight, signaling its intent to make waves in the competitive automotive market.
Topics Auto & Transportation）
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