Experience the Perfect Blend of Luxury and Sustainability with BMW | CASETiFY Collection

Introducing the BMW | CASETiFY Collection

In an exciting collaboration, global lifestyle brand CASETiFY is set to launch the vibrant BMW | CASETiFY collection on April 21, 2026, at 5 PM JST. This unique collection offers customizable smartphone cases and tech accessories that empower consumers to express their individuality.

Focusing on sustainability, the collection coincides with Earth Day and celebrates the 40th anniversary of the iconic BMW M3. It embodies a commitment to reducing the use of new materials while honoring the automobile's rich heritage. The BMW | CASETiFY collection will appeal to environmentally conscious consumers, car enthusiasts, and trendsetters looking for stylish yet sustainable products.

Innovation Collection

A standout segment of this launch is the limited-edition Innovation Collection, which pushes the boundaries of design and introduces a new value to modern lifestyle accessories. The collection features smartphone cases made from upcycled parts retrieved from real BMW vehicles, merging exceptional quality, durability, and sustainability.

One of the striking products within this collection is a smartphone case made from recycled aluminum sourced from BMW vehicles, complete with an embossed BMW logo. Additionally, the camera ring, a signature feature of CASETiFY, is also crafted from recycled aluminum. These cases are more than mere accessories; they reflect BMW’s sophisticated aesthetics and rich tradition while adhering to CASETiFY's high standards of design.

Circular Design Initiative

CASETiFY is also pioneering a circular design approach through its Re/CASETiFY™ program, which repurposes plastic pellets from used smartphone cases into bumpers. A customized car, the BMW M3 E30, featuring this bumper, will be showcased at the CASETiFY Dosan flagship store in South Korea, symbolizing the shared values of responsible manufacturing embraced by both brands.

Evergreen Collection

Alongside the Innovation Collection, the Evergreen Collection draws inspiration from the legendary BMW M series, embodying dynamic designs and the racing heritage that defines high-performance cars. Highlights of this collection include:

- Iconic Red Gradient: A modern interpretation of BMW M's traditional “SEEHAUS” stripes, this design element graces the collection, combining sophisticated styles with sporty energy.
- BMW M Custom Carplate Case: A collector's item that can be personalized with text, offering fans a piece that resonates with the coveted M3 aesthetic.
- BMW M3 Mahle Rim Snappy™ Grip Stand: A versatile accessory that works as both a smartphone stand and a grip to prevent drops, enhancing user experience.

Launch Event and Availability

Celebrating the collection's launch, an activation will be held at the CASETiFY Dosan flagship store in South Korea. Here, visitors will have the chance to view the special edition BMW M3 E30 equipped with the unique bumper made from recycled materials. This offering from the BMW | CASETiFY collection illustrates that sustainability and sophisticated design can coexist beautifully.

Both the Innovation Collection and the Evergreen Collection will be available on the official CASETiFY online store starting April 21, 2026, at 5 PM JST. Furthermore, these collections can be purchased at various retail locations including CASETiFY OSAKA, Sapporo PARCO, Shibuya PARCO, Ikebukuro PARCO, Shinjuku Marui, and several others across Japan.

For more details about the collection, visit CASETiFY's official social media platforms on Instagram (@CASETiFY_JP), X (@CASETiFY_JP), and LINE (@casetifyjp). Additionally, the CASETiFY Colab app serves as a dedicated platform for purchasing this collection, providing users with instant access to collaboration news, product visuals, and a seamless shopping experience by saving payment details and address information.

About CASETiFY

CASETiFY is a global lifestyle brand that focuses on customizable tech accessories while actively engaging in sustainability efforts. Having collaborated with a variety of characters, artists, and fashion icons, CASETiFY has garnered world-wide recognition. The brand offers high-quality, personalized tech accessories that showcase infinite combinations of creativity.

For more information, visit www.CASETiFY.com.