#United States #Chattanooga #TenCate #Synthetic Grass #Pivot Turf

TenCate Launches National Campaign for Pivot® Performance Turf

TenCate Grass, a recognized leader in synthetic turf technology, is embarking on an exciting national campaign to showcase its innovative Pivot® Performance Turf. This initiative invites athletes and sports enthusiasts across the country to experience firsthand the advantages of a sports turf that mimics the feel and performance of natural grass.

At the heart of this campaign are unique events known as "Pivot Field Days," aimed at immersing various stakeholders, including athletic directors, coaches, athletes, architects, and local government representatives, in the practical use of the turf. The idea is to turn ordinary sports fields into interactive labs where attendees can see the turf's performance firsthand through state-of-the-art biometric sensors that monitor athletes' movements on the field. This immersive experience provides valuable insights into how Pivot® can enhance athletic performance while minimizing the downsides usually associated with artificial surfaces.

The campaign kicked off with its inaugural Pivot Field Day at 32 Baseball Club in Lenexa, Kansas. Participants had the opportunity to step onto the Pivot turf, observing its capabilities as they engaged in various drills while wearing sensors that gathered real-time data. This data was integral to affirming the claim that Pivot performs comparably to natural grass—a sentiment echoed by Dr. Colin Young, TenCate’s Global Director of Research and Development. He stated, “For athletic directors and coaches, experiencing performance firsthand is invaluable, confirming that Pivot plays like grass, with data to match the experience.”

Highlighting the impact of this cutting-edge turf, Charlie Beets, League and Tournament Director at 32 Baseball Club, enthusiastically referred to Pivot as a “gamechanger.” He praised the durability of the turf, noting that it looks as good as new even a year after its installation, demonstrating its ability to withstand high usage. Beets remarked that, with over 6,000 kids in their program and hosting more than 3,000 tournament teams annually, the new turf helped attract teams regionally—a testament to its quality and performance.

Beyond just the Field Days, TenCate's campaign involves a robust digital platform aimed at educating coaches, athletic directors, and municipal leaders about the benefits of Pivot Performance Turf. The expanded "Playing for Keeps" website serves as a valuable resource, offering side-by-side comparisons with conventional turf, specifications, warranty details, and real-world case studies from educational institutions that have implemented Pivot. This comprehensive digital hub not only simplifies the decision-making process but also provides thorough myth-versus-fact resources to dispel common misconceptions about synthetic turfs.

Pivot® Performance Turf is the culmination of years of research at TenCate's Center for Turf Innovation, designed specifically to meet the needs of modern athletes. Notably, Pivot turf undergoes rigorous testing and comes backed by an industry-first 12-year warranty, solidifying its reliability and performance. Key attributes include:

• - No performance infill requirement, significantly reducing plastic shedding.
• - Absence of black rubber pellets commonly found in traditional turf systems.
• - Longer lifespan—up to 50% more than conventional turf options.
• - Denser fiber structure that creates a more natural-feeling surface.
• - Compliance with California Prop 65 requirements and FIFA, NCAA, and NFL testing criteria, ensuring safety and environmental responsibility.
• - Regionally recyclable at the end of its life cycle, contributing to sustainability efforts in sports.

Joe Fields, President and CEO of TenCate Americas, emphasized that "Pivot gives athletes the performance they want and sports facilities the reliability they need," further stating that the campaign allows stakeholders to witness the numerous benefits of Pivot first-hand.

Through this strategic initiative, TenCate aims to not only transform sports fields but also redefine expectations for synthetic turf, leading to a future where the advantages of natural grass are at the fingertips of athletes everywhere. This campaign is more than just an introduction; it is a revelation of possibilities that lie ahead in the world of athletic performance surfaces.