The Ultimate Face-off in the Wellness Industry: Karada Factory vs. Re.Ra.Ku
In an exciting turn of events in the wellness industry, Karada Factory, known for its comprehensive body care services, is teaming up with Re.Ra.Ku, a relaxation studio focused on shoulder blade stretching, for an extraordinary collaborative campaign dubbed "Honki no Karari Ra-sen" (The Serious KARA and RILA Battle). This double-sided collaboration presents a unique opportunity for both brands to showcase their specialties, inviting customers to vote and determine which wellness approach reigns supreme.
Karada Factory, operated by Factory Japan Group, has expanded its reach to over 330 locations domestically and abroad. At the same time, Re.Ra.Ku, managed by Medilum Wellness, boasts more than 300 stores nationwide. This campaign not only marks the first-ever collaboration between these two industry giants but also raises the stakes— encouraging customers to vote for their preferred brand based on their experiences and the efficacy of the services provided.
Campaign Overview
The campaign will run from
October 1, 2025 to
November 30, 2025 and will feature the engaging title, "Which One Will Guide Your Health? Karada Factory vs. Re.Ra.Ku: The Serious KARA and RILA Battle." Both companies are eager to gather support from their customers, as well as any newcomers who wish to participate in a healthier lifestyle.
Voting Participation
Customers visiting participating stores during the campaign period will receive a discount coupon worth 500 yen for use on their next visit. Moreover, by trying out services from both participating brands—one from Karada Factory and another from Re.Ra.Ku—customers can collect stamps that lead to voting eligibility. Participants will receive a QR code to apply, with a chance to win exclusive prizes drawn from the entries.
Prize Draw Details
- - Grand Prize: 100 lucky winners will receive six months of treatment tickets (6 x 40-minute sessions) or exclusive collaboration merchandise.
- - Voting Results Disclosure: The results of the customer voting will be unveiled on the companies' websites in December 2025.
Participating Locations
Both brands have designated 30 areas across their respective offerings, with Karada Factory having 32 locations and Re.Ra.Ku with 30 locations involved in this event.
What is Karada Factory?
Karada Factory stands out as a total body care salon that emphasizes fundamental wellness. They utilize a proprietary treatment methodology called
A.P. Balance®, focusing on the alignment of the first cervical vertebra (Atlas) and the pelvis (Pelvis) to ensure optimal health and wellness. Each session is tailored to individual needs, addressing issues such as neck, shoulder, back, and foot discomfort while prioritizing the patient's overall well-being.
The A.P. Balance® Theory
The A.P. Balance® therapy, exclusive to Karada Factory, hones in on the connection between the upper spine and pelvis, emphasizing the body's intrinsic balance. This unique approach not only aims to alleviate common pains but is also favored by athletes both locally and internationally.
More information can be found on their official site:
Karada Factory
Who is Re.Ra.Ku?
Re.Ra.Ku specializes in body care services with a full focus on the shoulder blades. Their flagship offering, the
Wing Stretch®, enhances flexibility and supports recovery from exhaustion. Conducted in an open and inviting space, their practitioners engage in communication with clients to uncover the root causes of fatigue and provide self-stretching guidance post-session to foster ongoing health awareness.
Their exceptional service results in a repeat customer rate of approximately 70%, demonstrating their commitment to long-term health partnership with clients. More details can be found at
Re.Ra.Ku.
The Wing Stretch Methodology
Centering on shoulder blades, the Wing Stretch technique improves overall flexibility, enhances blood circulation, relieves muscle stiffness, and supports a fatigue-free lifestyle. By focusing on this core area, Re.Ra.Ku aims to create a long-lasting, comfortable body for its clients.
In conclusion, the upcoming match-up between Karada Factory and Re.Ra.Ku, under the banner of "Honki no Karari Ra-sen," is poised to elevate awareness and utilization of wellness services in Japan. The anticipation surrounding this campaign encapsulates a significant moment for both brands and their communities, inviting everyone to engage in this pivotal wellness showdown. Stay tuned for further developments and the results in December!