#United States #Gen Z #Phoenix #Urbana 25 #InterVarsity

Urbana 25: A Gathering that Ignites the Spirit of Gen Z

As we approach the end of a turbulent decade, Gen Z stands poised at a crossroads, searching for genuine purpose and meaningful engagement in an ever-changing world. The upcoming Urbana 25, scheduled to take place in Phoenix, Arizona, from December 28, 2025, to January 1, 2026, aims to be a pivotal event for this generation. With thousands of attendees expected, it's clear that young adults aged 17 to 28 are eager to define their mission and discuss faith in a contemporary context.

Rising Momentum for a Faith-Focused Gathering

The registration numbers for Urbana 25 have already surpassed those of previous gatherings, indicating that Gen Z is far from disinterested in spiritual matters. According to the Executive Director of Urbana 25, Mark Matlock, this demographic is actively seeking authenticity rather than mere hype. They are ready to engage practically with the spiritual questions they face. "They don't want hype. They want authenticity. They're ready to roll up their sleeves and join God in healing the world," Matlock said.

For nearly 80 years, Urbana has served as a platform for individuals to explore their faith, consider their calling, and embrace both local and global missions. This year’s gathering promises a specific focus on Gen Z — a group shaped by the complexities of digital culture and a desire for genuine interconnection and purpose.

The Spiritual Curiosity of Gen Z

Recent studies from the Barna Group reveal that approximately two-thirds of Gen Z individuals have engaged in prayer over the past week, and more than half of U.S. teenagers express a keen interest in learning more about Jesus. Such statistics serve not as markers of doubt but indicators of a profound spiritual curiosity.

Urbana 25 will channel that curiosity into purposeful action through an impressive program featuring keynote speakers like Jennie Allen, Jon Tyson, and Dr. Ed Stetzer. In addition to these plenary sessions, various seminars and interactive hubs will guide participants in discerning their individual callings—whether regarding local community engagement or far-reaching global initiatives.

A Watershed Moment for Faith Engagement

For college ministries and churches, Urbana 25 represents a watershed moment—an opportunity to transform the enthusiasm and vision of Gen Z into actionable faith. The commitment to turn conversations into concrete actions resonates with leaders aiming to nurture a generation eager to contribute meaningfully to society.

Urbana's history is rich and full of momentum, having inspired countless individuals to pursue careers in ministry, international service, and active witness across various others’ spheres. With such substantial legacy coupled with a rapidly evolving cultural context, Urbana calls on each new generation to recognize and embrace their unique roles in God's mission in the world.

The Vision Behind Urbana

Urbana 25 is hosted by InterVarsity Christian Fellowship/USA, a cherished organization dedicated to inspiring young Christians to explore their faith through a global lens. Reinventing itself to resonate with contemporary concerns, Urbana seeks to adapt to modern-day challenges while keeping God at the center.

Mark Matlock, as Executive Director for Urbana 25, emphasizes the need for an inclusive space where students can wrestle with faith and aspirations. With a background in research surrounding younger generations, Matlock believes that illuminating the spiritual pulse of the nation and understanding the nuances of young adulthood is crucial for shaping effective programming.

To learn more and register for this transformative gathering, visit Urbana.org. By experiencing the energy, authenticity, and genuine mission of Urbana 25, attendees will be encouraged to find their place in this global story of searching, mission, and collective healing. Whether you’re a young adult seeking guidance or a leader aiming to inspire others, Urbana 25 promises to encase the hope and potential that resides within Gen Z.