Revamping Ethical Food
2025-06-25 01:37:43

CCCMKHD Revamps Ethical Food Standards for a Sustainable Future

Revamping Ethical Food Standards with CCCMK Holdings



CCCMK Holdings, headquartered in Shibuya, Tokyo, led by CEO Yoshinori Takahashi, has been at the forefront of addressing global challenges related to sustainable food practices through its co-creation platform, the 'V Ethical Food Lab.' Since March 2021, this platform has served as a conduit for diverse stakeholders across various industries to collaborate on ethical food actions that benefit consumers. Recently, the lab announced notable revisions to its 'Ethical Food Standards' aimed at enhancing the ethical considerations in food manufacturing and distribution.

Understanding the Ethical Food Standards



The 'Ethical Food Standards' were developed to evaluate how well companies and their products address key ethical factors such as the environment, animal welfare, human societies, and political implications. As we move towards a more sustainable future, these standards serve as crucial guidelines for companies aiming to measure and improve their ethical impact.

In January 2025, products that meet the updated standards will be showcased through food supermarkets and other channels. This is an exciting step meant to encourage dialogue between food manufacturers and stakeholders in the industry. The revisions to the standards reflect feedback gathered from these conversations and inform Japan's rising tide of ethical food practices.

Key Revisions and Updates



This revision introduces new considerations in line with the global movement towards 'nature-positive' practices. Additionally, in response to international trends, the updated standards now recognize 'plant-based' and 'upcycled' foods as ethical products. These changes aim to deepen the commitment of companies to sustainable and ethical food production.

1. Revised Edition of Ethical Food Standards for Large Enterprises (5th Edition): Read More
2. Revised Edition of Ethical Food Standards for Small and Medium Enterprises (4th Edition): Read More

The Future of Ethical Food Initiatives



CCCMK Holdings is dedicated to collaborating with various stakeholders involved in the food sector, including consumers, manufacturers, and distributors, to promote the adoption of ethical food practices in society. The initiatives spearheaded by the 'V Ethical Food Lab' are designed to contribute to the creation of sustainable food networks that will benefit future generations.

Background on the Ethical Food Standards


  • - Establishment Dates:
- Ethical Food Standards for Large Companies: March 30, 2022
- Ethical Food Standards for Small and Medium Enterprises: September 12, 2022
  • - Revision Dates:
- Ethical Food Standards for Large Companies (5th Edition): June 25, 2026
- Ethical Food Standards for Small and Medium Enterprises (4th Edition): June 25, 2026

Expert Panel Involved in Revisions


The recent revisions were crafted by a specialized team of experts who built on extensive discussions during the initial formulation of the standards. Notable contributors include:
  • - Mariko Kawaguchi, Specially Appointed Professor at Rikkyo University
  • - Hiroko Sasaki, Chef at Chefs for the Blue
  • - Kenji Yamamoto, Good Tables Inc.
  • - Core Members: Mori Takita and Tomoshi Yuasa from V Ethical Food Lab.

As these revisions take effect, CCCMK Holdings reaffirms its commitment to fostering a culture of ethical food production that ultimately leads to a more sustainable and responsible food system.


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Topics Consumer Products & Retail)

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